US' HanesBrands enters exclusive apparel deal with UCLA

08 Mar '23

2 min read

Pic: Shutterstock/ chanonnat srisura

US-based HanesBrands Inc (HBI), the world’s largest supplier of collegiate fan apparel, and the University of California, Los Angeles (UCLA) have announced a multi-year apparel agreement that gives HBI exclusive rights to design, manufacture, and distribute high-quality, on-trend Bruins fanwear in the mass retail channel. Starting in 2024, HBI will develop exclusive collections featuring men’s, women’s, unisex, youth, infant, and toddler fan apparel.

In addition to the Champion and Hanes brands, eco-forward Alternative Apparel and ComfortWash are included in the company’s collegiate apparel programme. Alternative Apparel is known for its luxurious fabrics, and the ComfortWash collection features super-soft, vintage-washed tees and sweats made with US grown cotton, HBI said in a press release.

“We are excited to team up with UCLA as the school embarks on its historic move to the Big Ten Conference,” said John Fryer, HBI president of licensed sports apparel. “UCLA has a strong and passionate alumni base, and it will certainly gain new fans as it creates new rivalries across the country. We look forward to developing—for both long-time fans and new fans—responsibly made apparel that drives excitement and engagement.”

UCLA joins 30 other top-tier schools with exclusive, mass-retail channel agreements with HBI, including the University of Michigan, Clemson, and Penn State. In addition, more than a dozen leading universities have primary apparel partnerships with the company, including the University of Texas, the Ohio State University, and the University of Georgia.

Fibre2Fashion News Desk (NB)

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