Home / Knowledge / News / Apparel/Garments / US holiday season to be digital affair for retailers
US holiday season to be digital affair for retailers
23
Oct '15
According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa in the US will spend an average of $805.65 on food items, decorations, gifts and more over the holiday season, the highest amount in the survey’s 14-year history and in line with last year’s $802.45. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.

Those celebrating the holidays will also spend on gifts for friends ($77.85), co-workers ($25.95) and others, such as pets and babysitters ($28.05).

Savvy holiday shoppers will shop around to find the perfect gift this year with most saying they will shop at discount (55.9 per cent) and department stores (55.6 per cent), and online (52.9 per cent). Two in five (44.1 per cent) will shop at grocery stores and one-third (33.4 per cent) will shop at clothing or accessory stores.

Of those who plan to shop online, 46.5 per cent say they will take advantage of retailers’ buy online pick up in store or ship-to-store options. Free shipping seems to be the most anticipated promotion however: 93.1 per cent of online shoppers say they will use a free shipping offer when shopping for holiday merchandise.

Millennial online shoppers are most likely to take advantage of the instant gratification option when it comes to shipping and fulfillment: According to the survey, 16.7 per cent of 18- to 24-year-olds and 15.9 per cent of 25- to 34-year-olds will use a same-day delivery option when buying gifts, décor and other holiday items, compared to just 7.8 per cent of the rest of the population.

“The surprise factor isn’t the numbers surrounding Millennials and their planned use of retailers’ innovative digital offerings, it’s the power that this cohort of adults has when it comes to influencing retailers to speak their language,” said Prosper’s Principal Analyst Pam Goodfellow.

“Young adults and Millennials are incredibly savvy when it comes to finding the right gift at the right price at the right place.”

The survey found that more of shoppers’ time this holiday season will be spent browsing and buying online compared to last year — and the 10 years NRF has been tracking this. The survey found nearly half (46.1 per cent) of holiday shopping will be conducted online, up from 44.4 per cent last year and the highest recorded since NRF first asked in 2006.

There’s no question that consumers have adopted mobile technologies into their way of life. And when it comes to the holiday season, many smartphone and tablet owners already have big plans for their handheld devices. The survey found that 21.4 per cent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.

Additionally, more will use their smartphone to research products (37.9 per cent vs. 35.8 per cent last year) and to look for a way to connect with a retail store by looking up retailer information like store hours and directions (28.4 per cent vs. 26.9 per cent last year). One in five (20.3 per cent) will specifically use their smartphone to look up product availability in a store.


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X