Home / Knowledge / News / Apparel/Garments / US holiday season to be digital affair for retailers
US holiday season to be digital affair for retailers
23
Oct '15
According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa in the US will spend an average of $805.65 on food items, decorations, gifts and more over the holiday season, the highest amount in the survey’s 14-year history and in line with last year’s $802.45. Spending on gifts for family members will total $462.95, up from $458.75 last year and also a survey high.

Those celebrating the holidays will also spend on gifts for friends ($77.85), co-workers ($25.95) and others, such as pets and babysitters ($28.05).

Savvy holiday shoppers will shop around to find the perfect gift this year with most saying they will shop at discount (55.9 per cent) and department stores (55.6 per cent), and online (52.9 per cent). Two in five (44.1 per cent) will shop at grocery stores and one-third (33.4 per cent) will shop at clothing or accessory stores.

Of those who plan to shop online, 46.5 per cent say they will take advantage of retailers’ buy online pick up in store or ship-to-store options. Free shipping seems to be the most anticipated promotion however: 93.1 per cent of online shoppers say they will use a free shipping offer when shopping for holiday merchandise.

Millennial online shoppers are most likely to take advantage of the instant gratification option when it comes to shipping and fulfillment: According to the survey, 16.7 per cent of 18- to 24-year-olds and 15.9 per cent of 25- to 34-year-olds will use a same-day delivery option when buying gifts, décor and other holiday items, compared to just 7.8 per cent of the rest of the population.

“The surprise factor isn’t the numbers surrounding Millennials and their planned use of retailers’ innovative digital offerings, it’s the power that this cohort of adults has when it comes to influencing retailers to speak their language,” said Prosper’s Principal Analyst Pam Goodfellow.

“Young adults and Millennials are incredibly savvy when it comes to finding the right gift at the right price at the right place.”

The survey found that more of shoppers’ time this holiday season will be spent browsing and buying online compared to last year — and the 10 years NRF has been tracking this. The survey found nearly half (46.1 per cent) of holiday shopping will be conducted online, up from 44.4 per cent last year and the highest recorded since NRF first asked in 2006.

There’s no question that consumers have adopted mobile technologies into their way of life. And when it comes to the holiday season, many smartphone and tablet owners already have big plans for their handheld devices. The survey found that 21.4 per cent of smartphone owners will use their device to purchase holiday merchandise this year, the highest seen since NRF first asked in 2011.

Additionally, more will use their smartphone to research products (37.9 per cent vs. 35.8 per cent last year) and to look for a way to connect with a retail store by looking up retailer information like store hours and directions (28.4 per cent vs. 26.9 per cent last year). One in five (20.3 per cent) will specifically use their smartphone to look up product availability in a store.


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search