Van Heusen signs deal with Amazon for exclusive launch

Made from 100 per cent cotton, Van Heusen’s ‘My First Formals’ will be available exclusively on Amazon Fashion in 16 bright seasonal colors that represent an elegant palette of young formal shirts. There are more than 30 styles to choose from.

“Every time our customers visit Amazon Fashion, they will find a great and wide selection of fashion merchandise that suits their varied preferences. We are increasingly becoming a destination that fulfills every fashion need of our customers in India. The launch of ‘My First Formals’ line by Van Heusen on Amazon Fashion validates our constant efforts in that direction and we are excited to bring this line to budding younger professionals across the country through our platform,” said Arun Sirdeshmukh, head, Amazon Fashion, India.

“We are delighted to partner with Amazon Fashion for an exclusive online launch of Van Heusen’s first of its kind apparel collection ‘My First Formals’. Van Heusen is an aspirational brand as it now extends itself to the young professional who wants to purchase his first formal shirt. This new ensemble resonates with the brand’s philosophy of making fashion formals accessible to all professionals,” said Sooraj Bhat, chief operating officer - fashion brands, Madura Fashion and Lifestyle, Aditya Birla Fashion and Retail Ltd.

With the online launch, Van Heusen is extending itself to young India who is set to enter a new world of exciting careers and opportunities. The young collection of the brand known for its fashion formals resonates with their free spirited nature, enterprising at heart and ready to take on the world with enthusiasm and fun. (KD)

Fibre2Fashion News Desk – India