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Veit Group celebrates 60th anniversary
24
Feb '16
Veit Group, a German producer of technologies for finishing garments and fabrics is celebrating its 60th anniversary.

A press release said, pioneering developments in ironing technology triggered the rapid growth of the machine manufacturer in the 1960s and 70s.

“Today, the medium-sized company is a global player in industrial garment finishing, with business activities in more than 100 countries,” the press release added.

With Günter Veit and Christopher Veit being at the helm of the family-run enterprise, it is the second and third generation who are jointly steering the company in the year of its 60th anniversary.

It was their father and grandfather, 90-year-old Reinhardt Veit, who founded the business in 1956 and who used two innovations to set new technological standards for the sector in those days.

The cold ironing technology he developed turned the formerly stationary units into flexible, stand-alone ironing tables with their own independent motors.

Powerful suction made built-in heating units redundant and helped to significantly reduce energy consumption even then, while another novelty was the suction and blowing technology launched in 1969.

The use of an air cushion finally allowed ironing garments without any marks from seams and interlinings.

In earlier days, Günter Veit expedited international growth with subsidiaries in the USA in 1981, France in 1990, Romania in 1997 and the UK in 1999.

Ever since 1994, Veit added that it has been increasingly committed to the Asian market with offices in China, India, Vietnam, Indonesia and Bangladesh.

Two acquisitions allowed the firm to broaden its product portfolio as in 1989, it took over Brisay, a company specialised in ironing presses, and then, in 2001, Veit acquired the fusing technology division from Kannegiesser.

“Whereas the brand name Brisay continues to exist within the Veit Group, fusing machines are being sold solely under the Veit label since the beginning of 2016,” the company observed.

Christopher Veit joined the company’s top management in 2015 and represents the third generation and is managing director of the Chinese subsidiary Veit Zhejiang since 2011.

“We are delighted to be able to celebrate our company’s 60th anniversary this year and are thankful for the past,” the company observed.

“We are particularly grateful to our employees, customers and Veit supporters, who have joined us on our journey and will keep doing so,” Christopher and Günter Veit too said.

“We are convinced that we will continue our successful path by working together to enhance our existing strengths and to put customer benefits into the focus of our operations,” they too added. (AR)

Fibre2Fashion News Desk – India

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