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Visitor numbers up 29% at Ispo Beijing
Mar '16
38,600 visitors made their way to Ispo Beijing 2016, which was held between February 24–27, 2016 and which equates to an increase of 29 per cent compared to last year in which 29,948 visitors attended.

“There were more exhibitors at this year's event too, with 490 present representing some 700 brands,” a press release from the organisers, Messe Munchen observed.

Due to its collaboration with Alpitec China, Ispo Beijing presented an entire value added chain under one roof, from infrastructure to product.

The Asia Pacific Snow Conference (APSC) was one of the highlight events, featuring the release of a comprehensive report on China's ski industry as a world first.

“The Running Village was dedicated to the megatrend that is running and boasted an extensive accompanying program,” they said.

The four-day event showcased key innovations from the fields of outdoor, action sports, skiing, sports fashion, and fabrics and fibres across an exhibition space of more than 40,000 square metres.

CEO of Messe Munchen Klaus Dittrich said, “The 2022 Winter Olympics in Beijing are set to bring a boom in the popularity of winter sports.”

“Together with Alpitec China, we offer the perfect platform right here in Beijing to take advantage of the opportunities presented by the Olympic Games,” he added.

“All sectors are represented together at the trade fair, which creates synergies, ensures the best chances for growth, and paves the way for new areas, such as freeriding, freeskiing, and trail running,” Dittrich stated.

“The shared stands from Austria, the Czech Republic, South Korea, and Taiwan have also seen further growth, confirming that Ispo Beijing is the ideal way to enter the Chinese market,” Messe Munchen too added.

The Winter Olympic Games, the Chinese ski industry, and the infrastructure of ski resorts also featured on the agenda of the Asia Pacific Snow Conference (APSC).

Having taken a close look at the Chinese ski industry, ski operative Bin Wu has presented his findings in his White Book—the first publication of its kind to report on the skiing industry in China.

According to the organiser, sport is becoming more and more popular in China and there is a growing interest in health and fitness.

With an increasing number of people in China taking up jogging, the Running Village at Ispo Beijing was dedicated to this megatrend and showcased all the latest innovations in running.

This summer will see the second Ispo Shanghai taking place from July 6–8, 2016 at the Shanghai New International Expo Center (SNIEC). (AR)

Fibre2fashion News Desk - India

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