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Woolmark debuts sportswear wool sourcing guide
25
Jan '16
At the ongoing Ispo 2016, The Woolmark Company released a sourcing guide dedicated to sportswear; Wool Lab Sport, which is part of the Spring/Summer 2017 edition of The Wool Lab.

“The guide presents a collection of the world's most inspiring and technically advanced wool fabrics and yarns suitable for base, mid and outer-layer apparel,” a Woolmark press release said.

According to Woolmark, the Wool Lab Sport connects designers with manufacturers through technical skills, know-how and passion and highlights the natural benefits that make it the ultimate performance fibre.

“Extensive research has been undertaken by The Woolmark Company's global network to develop two themes, suitable for all seasons, dedicated entirely to sportswear to inspire and influence trends,” it added.

The Sport Active theme presents the most technically performing wool fabrics and yarns, mixed with technical fibres, to ensure the best results during physical activity.

“Examples of this theme highlight the technology enriched with the most innovative finishing and treatments, suitable to match every climate and discipline, both indoors and outdoors,” it informed.

Sport Stylish expresses the role of Merino wool as a fundamental element to the classic wardrobe of the most refined and exclusive sports such as golf, horse riding, sailing and polo.

“The Sport Stylish theme perfectly combines performance with elegance, highlighting the natural benefits and technical features guaranteed by the fibre mixed with comfort and style,” Woolmark observed.

"Merino wool is currently enjoying a never-before-seen phase of innovation and development for wool performance material," chief strategy and marketing officer at The Woolmark Company Rob Langtry said.

"The Wool Lab Sport offers brands a convenient way to access the very latest in commercially available developments, connecting them with leading fabric and yarn suppliers,” he too added.

"Innovative developments in wool fabrics and yarns for base, mid, and outer-layer apparel have triggered a widespread uptake of Merino wool for niche brands through to major global companies,” Langtry noted.

The wool marketing agency is also showcasing Merinoperform WP, the latest in Merino wool ideal for outer-wear, which engages a unique fibre stretching and fabric compacting technology.

“Thereby creating fabric that is wind and water resistant as well as sporting wool's other natural benefits such as breathability and resilience,” Woolmark further added. (AR)

Fibre2Fashion News Desk – India

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