Home / Knowledge / News / Apparel/Garments / Yepme forays into franchise model for expansion
Yepme forays into franchise model for expansion
09
Jun '16
Yepme recently ventured into the omni-channel retail with the adoption of franchise owned franchise operated (FOFO) model to ensure horizontal reach of the brand across India.

Through the FOFO model, the fashion brand plans to expand in all major towns and reach customers across the country. Yepme looks to tap young entrepreneurs across towns and cities where Yepme already has an existing distribution network.

 “We have received an overwhelming response from tier II cities and are looking forward to open franchise stores in more than 1000 towns of India”, said Vivek Gaur, co-founder, Yepme.

Currently Yepme has 4 stores in Gurgaon, and plans to expand in Noida, Meerut, Bangalore, Ludhiana and Latur soon. (HO)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search