Chargeurs appoints Christy Raedeke as company's first CMO

06 Aug '20

2 min read

Pic: Chargeurs PCC Fashion Technologies

Chargeurs PCC Fashion Technologies, a provider of end-to-end solutions to menswear and womenswear brands, has appointed Christy Raedeke as company’s first chief marketing officer, effective August 10. An expert in bringing advancements in apparel technology to market, Raedeke will lead all marketing efforts in support of Chargeurs’ global growth strategy.

Raedeke will be reporting directly to Angela Chan, global president of Chargeurs PCC Fashion Technologies.

“We’re extremely pleased to have Raedeke join us to lead marketing efforts in support of Chargeurs’ global growth, including the growth of our new US-based Lainiere Health & Wellness division,” Angela Chan, said in a press release. “We’re confident that her leadership experience, industry expertise and marketing vision will enable us to effectively execute our expansion and innovation strategies at this critical time.”

Raedeke joins the company with more than 30 years of experience in marketing, PR and business development across the high-tech, biotech and textile technology sectors. She most recently served as CMO of Noble Biomaterials, where she reorganised the brand architecture and developed and launched the Ionic+ brand.

Prior to that, Raedeke was EVP of global sales and marketing at Cocona, where she developed and launched the 37.5 Technology brand. Before joining Cocona, she was director of marketing and communications for Massif, a leader in high-performance protective apparel for Military and Special Forces.

“Chargeurs is pioneering technology initiatives that will drive the entire fashion industry forward,” Raedeke said. “As the company’s first CMO, I’ll be working at the intersection of innovation, strategy and creative. I’m really excited to lead the company’s marketing efforts as we achieve the next level of growth.”

Fibre2Fashion News Desk (JL)

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