Patagonia CEO Rose Marcario steps down

17 Jun '20

2 min read

Rose Marcario

Patagonia, a US-based designer of outdoor clothing and gear for the silent sports, has announced that after twelve years with the company, Rose Marcario is stepping down from her role as company’s president and CEO effective June 12, 2020. Marcario was instrumental in leading the company through the most prosperous time in its 47-year history.

Marcario has been recognised by global leaders for her success in advocating and advancing climate and environmental policies.

With founder Yvon Chouinard, Marcario started an organic food company Patagonia Provisions, helping to lead a movement to change how we grow our food. Along with the Rodale Institute and Dr Bronner’s she developed the Regenerative Organic Certification, the highest bar of certification for workers/farmers rights, animal welfare and regenerative soil practices. Marcario also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists.

During her tenure, Patagonia was established as a leader in the Benefit Corporation movement – prioritising people and planet, not just profit. Marcario spearheaded the move for the Outdoor Retailer tradeshow from Utah to Colorado as a way to leverage brand strength for conservation goals, and she oversaw the company’s strategy to protect millions of acres of land including Bears Ears National Monument (Utah), Jumbo Valley (British Columbia) and the Arctic National Wildlife Refuge (Alaska).

In 2018, Marcario founded Time To Vote, a bipartisan coalition of companies committed to increasing voter participation in our elections. This movement now has nearly 500 companies and has received acclaim from Secretaries of State from both parties, and election experts from leading public policy institutes and universities.

Under her leadership Patagonia gave away more grants to grassroots activism than any time in its history. In 2015, President Obama awarded Marcario as a Champions of Change for her support of working families. And just last month, she ranked number one on Fast Company’s Queer 50 list.

“Marcario has grown our advocacy efforts in ways I could never have imagined. With Marcario at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible,” Patagonia founder, Yvon Chouinard, said in a press release.

Patagonia’s transition will be led by chief operating officer, Doug Freeman.

Fibre2Fashion News Desk (JL)

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