Fashion Positive unveils e-tools for circular fashion

These online resources will help designers, brands and suppliers learn how to certify materials, find guidance and funding for achieving Cradle to Cradle certification, and work together to develop new circular materials that are safe for people and the environment. The resources have been created to make it easier for a broader number of designers, brands and suppliers to engage in and create circular materials based upon Cradle to Cradle principles. The Cradle to Cradle Products Innovation Institute is a non-profit organization whose mission is to turn the making of things into a positive force for people, the economy, and the planet.

"For more than a year, brands that have traditionally been competitors have worked together to drive positive change in the fashion industry by re-addressing the way we source, design and make apparel with the tenets of Cradle to Cradle and the circular economy in mind," said Annie Gullingsrud, director of the Textiles and Apparel Sector for the Cradle to Cradle Products Innovation Institute.

"The energy, passion and progress this group has demonstrated so far made it clear that it is time to engage all brands, designers, manufacturers and retailers in this powerful and inspiring community. With the funding and support from Walmart Foundation, we’re making that vision a reality through the tools and resources available on our new website," Gullingsrud.

The new website will allow anyone to get started right away by demystifying the process of getting products certified, sharing compelling stories about how others have done it, offering rewards to successful innovators, and opening the door to those willing to collaborate on the future of fashion.

"The companies we work with have established some ambitious sustainability goals, and our ability to help them achieve their target depends upon collaborative relationships throughout our industry with other organisations that share our commitment," said Lewis Perkins, president of the Cradle to Cradle Products Innovation Institute. "In order to affect true change as an industry, we need to expand the creation of circular materials to include everyone within the supply chain. Fashion Positive’s new tools will help fuel that progress by making this conversation possible, and, ultimately, facilitating action." (RR)

Fibre2Fashion News Desk – India