COS unveils Resell to prolong lifespan of preloved clothes

07 Sep '20

1 min read

Pic: H&M / COS

London-based fashion brand COS has launched Resell—a new digital space that provides a platform to buy and sell pre-loved COS clothing, offering the brand’s community the opportunity to re-invent their wardrobe in a considered and sustainable way. Resell is launching this month in the UK and Germany allowing peers to upload their pre-loved pieces.

"Resell reinforces COS’ ambition and journey to becoming fully circular and renewable, developing innovative ways to continue the brand’s commitment to quality and longevity by re-imaging the lifecycle of each pre-loved piece," COS owner H&M said in a media release.

The community-curated online selection will provide peers the opportunity to sell old favourites and shop new pieces from the brand’s archive, spanning the last 13 years. With beauty in simplicity and function at the forefront, each piece will have a unique story, while offering timeless wardrobe staples to take the wearer through the seasons, the release added.

Resell site will be available globally for buyers this Autumn.

Fibre2Fashion News Desk (RKS)

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