Grund America to launch 100% organic cotton textiles

"We are very excited about our new bath towels and rugs, which are made with the highest quality, 100 per cent Oeko-Tex and GOTS organic cotton material. By adding the GOTS certification, we are validating every step in our entire supply chain process to ensure no harmful chemicals ever touch our rugs. From our Non-GMO cotton seeds to the consumer's home, our products stay pure and free of any toxic chemicals," said company vice president and general manager, Michael Twer. "In the age of hidden dangers, our towels and rugs are the safest for our customer’s and the environment. As ambassadors for our customers and the environment, we feel this is extremely important and reflects the values of our global company," added Twer.

Cotton is considered the world’s dirtiest crop. The indirect threats to growing more cotton requires more water, energy, land increased use of toxic pesticides. Furthermore, over 25 per cent of the global consumption of synthetic pesticides is used in traditional cotton fields. Thus, over 77 million workers are poisoned each year due to these harmful chemicals. Grund GOTS certified 100 per cent organic cotton provides the consumer with the same benefits of conventional cotton, soft, durable, affordable-but without the negative effects to the environment and to human exposure to harmful chemicals.

"We are particularly pleased to offer a 5-year warranty on our high-quality bath rugs. We believe it shows our commitment to quality and product integrity which gets to the heart of the Grund mission and are the same core values Grund envisioned when he founded Grund 27 years ago," said Twer.

The Grund GOTS certified 100 per cent organic cotton bath towels and rugs are available in a soothing neutral color palette with many earthy colors like Ivory, Driftwood and Green Tea.  All rugs are suitable for machine washing at low temperatures and maintain color after dozens of washes. (RR)

Fibre2Fashion News Desk – India