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Somi Apparel introduces "most versatile undies"
26 Jun '20
3 min read
Pic: PR Web
Somi Apparel has unveiled what it says the most versatile undies. The Somi ‘Underwear for Everywhere’ line is made from Sustainluxe, a sustainable Silk Jersey alternative and can be worn from the boardroom, to the gym, to the pool, and for lounging indoors. It is ideal for travelling when a swimsuit, workout gear, or a hiking outfit is needed on the fly.
Somi is now available on Kickstarter. Somi undies are the perfect space-saver for travellers looking to reduce their carbon footprint – each set saves six water bottles from becoming waste. The water bottles are transformed into a breathable, 4-way stretch that is soft and silky. This sustainable Silk Jersey is machine washable, dries quickly and can jump into the pool or the ocean at a moment’s notice.
Somi founder Lana Li was tired of forgetting to pack her swimsuit in an overflowing suitcase. She realised there was no reason why bras and panties couldn’t also function as swimwear or workout gear. She wanted undies that were stylish yet comfortable, durable enough to machine wash, and eliminated the need to pack expensive swimsuits and sports bras on trips.
This underwear can be worn everywhere because of its elegant, minimal design that doesn’t sacrifice style for sustainability or functionality. The tops have no padding or underwires, so a week’s worth of bras and undies takes up no more room than a pair of flip flops. It is breathable, moisture-wicking, antibacterial, and dries within two hours, perfect for anyone that breaks a sweat There are no awkward lumps or bumps under clothes. No bra hooks or swimsuit hooks that broadcast what it’s supposed to be worn for.
The fashion industry is responsible for 10 per cent of worldwide carbon emissions. Somi’s new line is made from reclaimed water bottles, reducing water use by 80 per cent during production. Each set saves 6 water bottles from becoming ocean waste. Reduction and reuse of existing garments is one of the top ways to be eco-friendly.
The new line has several styles. The Maverick Bottom is for workouts, swimming laps, or just wearing every day, the Betty Bra is a cross back bra with seamed cups offering extra support and coverage, especially for swim and gym, Men’s Boxer Briefs are French cut briefs cut to lengthen the legs and give definition to the waist, the Deep Dive is a plunge bra that works great as a swimsuit or yoga top, the Versatile is a sophisticated take on the classic bralette that doubles as a bikini top, and the Minimalist bandeau top offers flexibility as a swimsuit top.
In addition to using recycled textiles, Somi wanted to reduce the spread of microplastics that come from washing synthetic apparel. For this, it has come out with a washbag. The Somi SeaSaver washbag is offered as an add-on for the Kickstarter campaign – free for the first 100 Kickstarter backers.
Microplastics are tiny pieces of plastic shorter than 5mm in length, often shed during laundry, that end up in waterways and ingested by sea animals. One can reduce microplastic shedding by using a Somi SeaSaver washbag, made from a 50-micron mesh that traps fibres rather than releasing them.
Somi is now available on Kickstarter. Somi undies are the perfect space-saver for travellers looking to reduce their carbon footprint – each set saves six water bottles from becoming waste. The water bottles are transformed into a breathable, 4-way stretch that is soft and silky. This sustainable Silk Jersey is machine washable, dries quickly and can jump into the pool or the ocean at a moment’s notice.
Somi founder Lana Li was tired of forgetting to pack her swimsuit in an overflowing suitcase. She realised there was no reason why bras and panties couldn’t also function as swimwear or workout gear. She wanted undies that were stylish yet comfortable, durable enough to machine wash, and eliminated the need to pack expensive swimsuits and sports bras on trips.
This underwear can be worn everywhere because of its elegant, minimal design that doesn’t sacrifice style for sustainability or functionality. The tops have no padding or underwires, so a week’s worth of bras and undies takes up no more room than a pair of flip flops. It is breathable, moisture-wicking, antibacterial, and dries within two hours, perfect for anyone that breaks a sweat There are no awkward lumps or bumps under clothes. No bra hooks or swimsuit hooks that broadcast what it’s supposed to be worn for.
The fashion industry is responsible for 10 per cent of worldwide carbon emissions. Somi’s new line is made from reclaimed water bottles, reducing water use by 80 per cent during production. Each set saves 6 water bottles from becoming ocean waste. Reduction and reuse of existing garments is one of the top ways to be eco-friendly.
The new line has several styles. The Maverick Bottom is for workouts, swimming laps, or just wearing every day, the Betty Bra is a cross back bra with seamed cups offering extra support and coverage, especially for swim and gym, Men’s Boxer Briefs are French cut briefs cut to lengthen the legs and give definition to the waist, the Deep Dive is a plunge bra that works great as a swimsuit or yoga top, the Versatile is a sophisticated take on the classic bralette that doubles as a bikini top, and the Minimalist bandeau top offers flexibility as a swimsuit top.
In addition to using recycled textiles, Somi wanted to reduce the spread of microplastics that come from washing synthetic apparel. For this, it has come out with a washbag. The Somi SeaSaver washbag is offered as an add-on for the Kickstarter campaign – free for the first 100 Kickstarter backers.
Microplastics are tiny pieces of plastic shorter than 5mm in length, often shed during laundry, that end up in waterways and ingested by sea animals. One can reduce microplastic shedding by using a Somi SeaSaver washbag, made from a 50-micron mesh that traps fibres rather than releasing them.
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