Interviews
'Organizing for Cross-channel Retailing' released
16 Jan '08
3 min read
“The first retailers to accomplish this structural change successfully will achieve a competitive advantage and will quickly be followed by other companies looking to duplicate that accomplishment.”
The findings of this report will be discussed in more detail during a session from 1:45-2:45 p.m. during NRF's Annual Convention & EXPO at the Javits Center in New York City.
During the session, “Cross-Channel Retailing: Organizing for the Future,” Borders executives Kevin Ertell, Vice President of e-Business, and Rob Gruen, Executive Vice President of Merchandising and Marketing, will discuss Borders' cross-channel strategy as well as its challenges and potential rewards.
"It's time to stop thinking about 'online retail,' as its own world and start thinking about it as part of the overall retail industry because they are serving the same customers," said Scott Silverman, Executive Director of Shop.org.
“It may take another generation of retail leaders, however, before companies are able to best capitalize on the strengths of multiple channels from streamlining their organizational structure.”
J.C. Williams Group is a boutique retail-consulting firm with recognition in the fields of strategic planning, retail branding, research, technology, and multi-channel retailing.
With offices in Chicago, Toronto and Montreal, J.C. Williams Group provides practical, creative, and in-depth knowledge of retailing.
Internationally, the firm is a member of The Ebeltoft Group an international consortium of retail consulting firms.
The findings of this report will be discussed in more detail during a session from 1:45-2:45 p.m. during NRF's Annual Convention & EXPO at the Javits Center in New York City.
During the session, “Cross-Channel Retailing: Organizing for the Future,” Borders executives Kevin Ertell, Vice President of e-Business, and Rob Gruen, Executive Vice President of Merchandising and Marketing, will discuss Borders' cross-channel strategy as well as its challenges and potential rewards.
"It's time to stop thinking about 'online retail,' as its own world and start thinking about it as part of the overall retail industry because they are serving the same customers," said Scott Silverman, Executive Director of Shop.org.
“It may take another generation of retail leaders, however, before companies are able to best capitalize on the strengths of multiple channels from streamlining their organizational structure.”
J.C. Williams Group is a boutique retail-consulting firm with recognition in the fields of strategic planning, retail branding, research, technology, and multi-channel retailing.
With offices in Chicago, Toronto and Montreal, J.C. Williams Group provides practical, creative, and in-depth knowledge of retailing.
Internationally, the firm is a member of The Ebeltoft Group an international consortium of retail consulting firms.
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