Applied DNA extends CertainT agreement for Loftex towels

19 Jul '17

2 min read

Courtesy: Loftex

Applied DNA Sciences, a provider of molecular technologies that enable supply chain security, anti-counterfeiting, and anti-theft technology, has signed a new multi-year, exclusive license agreement with Loftex Home, LLC, a leading manufacturer of high-quality towels and home textiles, for the supply of CertainT platform services for manufacturing towels.

Under a prior agreement announced in March 2017, Applied DNA provides CertainT platform services to Loftex to verify the authenticity and origin of recycled polyethylene terephthalate (rPET post-consumer) used in bath and beach towels. The first products using recycled PET verified with the CertainT platform are expected at retail by the fourth quarter of 2017. The new multi-year agreement between the two companies is now exclusive for bath and beach towels in the US, non-exclusive for plush throws and bath rugs, and provides for long-term guaranteed minimum annual revenues as well as trademark licensing royalties to Applied DNA.

CertainT provides a single platform to tag, test, track and trace products throughout a certified supply chain. Applied DNA’s molecular tag is extruded into the recycled components that create recycled PET fibre with no impact to performance or quality of the blended staple or filament PET yarns. Thereafter, any piece of the CertainT-tagged towels may be authenticated by detecting the molecular tag present in the recycled PET fibre, thus ensuring the recycled nature and origin of the fibre. Loftex will use recycled PET verified by CertainT to create recycled PET and cotton blended towels. The benefits of a blended recycled PET and cotton towels include less drying time and less water usage during washing, making for a more sustainable and time-saving end product.

Charles Gaenslen, CEO of Loftex Home said, “Our initial agreement with Applied DNA evolved to be a long-term exclusive collaboration addressing the need for transparency in supply chains. The response from retailers based on our initial launch of our Fusion Fibres with CertainT collection announced in March exceeded our expectations, which is why we are expanding our use of recycled PET verified by the CertainT platform.”

James Hayward, president and CEO of Applied DNA said, “The new exclusive collaboration enables Loftex to provide an added level of trust to its customers. As a licensee, Loftex also highlights the growing awareness and adoption of our CertainT program, which integrates our commercial platforms into a licensable strategy, with a public-facing trademark that stands for authenticity and performance.” (GK)

Fibre2Fashion News Desk – India

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