Ebay brings new shopping experience for customers

28 Jun '18

3 min read

Courtesy: Ebay

E-retail marketplace Ebay is moving towards a Product-Based Shopping Experience (PBSE) in 2018 to allow buyers to easily find merchandise that meets their search criteria and quickly decide which products they want to purchase. It makes it easy for buyers to find and compare products, identify the best deals, and make purchase decisions with confidence.

With the current listing-based experience, searches can yield thousands of different listings and offers that buyers must comb through to find the product, offer details, and seller that are right for them. With PBSE, similar listings are grouped by product and product aspects. With the new experience, buyers get a short list of products with pricing and relevant rating information to help narrow the search.

As the online retail industry moves to a product-based commerce model, buyers have come to expect the simplicity and control provided by a product-based shopping experience. With over one billion active listings, this model is critical to providing buyers the best retail experience. This will, in turn, enable continued success of Ebay and the sellers who use the platform, said the e-retailer on its blog.

In listing-based commerce, sifting through thousands of listings creates a convoluted search experience for buyers. However, when listings and offers are associated with products in the Ebay catalogue, similar listings and offers are grouped, filtered, and easily compared. This is why a product-based shopping experience is optimal. As Ebay expands and refines the product catalogue and creates relationships between products, buyers will have a much easier experience finding exactly what they need on Ebay.

Just as the product-based shopping experience simplifies the way buyers shop and make buying decisions on Ebay, the product-based selling experience greatly simplifies the process for creating listings/offers on Ebay. Once the seller has found the correct product in the product catalogue, they can simply attach a listing to a product, leaving them more time to concentrate on more important aspects to the selling process like pricing, shipping service, fulfilment, and returns, to ensure their products are competitive and attractive to buyers in that marketplace.

The e-retailer has also updated its metadata APIs to allow users to programmatically determine the listing requirements for a given category and brand with respect to product adoption.

Ebay’s public API portfolio continues to expand and improve to enable third-party developers the means to easily integrate with Ebay and to create innovative and valuable experiences for their customers, said the e-retailer. (KD)

Fibre2Fashion News Desk – India

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