Malaysia's B2C e-commerce set to take-off: Report

31 May '17

1 min read

The B2C online sales in Malaysia, which is currently just above 1 per cent of total retail market, is likely to quintuple by 2025, says a report. The rise would be due to online sales outpacing store-based retail. Malaysian government has launched a strategic roadmap for e-commerce and rolled out several initiatives in partnership with the private sector.

More than 50 per cent of online shoppers in Malaysia are less than 29 years old, so the continued maturity and wealth growth of those in this demography augers well for the increase of online sales, says the Malaysia B2C E-commerce Market 2017 report by yStats. Malaysia’s internet penetration is one of the highest and about one-third of internet users make purchases online. The product category with the largest share of e-commerce sales in 2016 was clothing and footwear.

Besides the government-backed e-commerce development projects, other factors encouraging the growth of online retail in Malaysia are the ready infrastructure and favourable demographics. The e-commerce competition landscape in Malaysia is led by online marketplaces. Lazada.com.my and 11street.my were the most visited B2C e-commerce websites in Malaysia in February 2017, according to a ranking included in this report. (RR)

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