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    USA : 9 Stork Avenue launches online boutique for maternity clothes
    April 10, 2006

    9 Stork Avenue, the premier online boutique for unique baby gifts and maternity clothes, has launched its web site www.9StorkAvenue.com.

    The company, founded by Julie Wartell, was created to offer new parents original, customized, collectible items to commemorate baby's birth and life, as well as to be passed down to future generations as cherished heirlooms.

    "I conceived the idea for 9 Stork Avenue while pregnant with my daughter, Amelia," said Wartell.

    "It was frustrating to surf from site to site and find the same products offered over and over again. I was desperate to find unique items -- so I decided to take matters into my own hands and created 9 Stork Avenue," she said.

    9 Stork Avenue appeals to the most discerning shopper -- offering handmade, customized sweaters for both baby and mommy, handmade ceramic baby cups, spoons and tea sets, silhouette portraits and T-shirts, mommy and me jewelry and a must-have for any pregnant woman -- the ‘grow with you’ waiting band. Nearly every item offered at www.9StorkAvenue.com can be customized with baby's name or initials.

    Unlike other boutiques that cater only to mom and baby, 9 Stork Avenue recognizes the pride dads take in their children as well. It has developed a special line of ‘dad's gear’ designed to appeal to even the manliest of men. These products include the not-so-diaperbag Diaperbag; an all-leather, fabric-lined carryall dad won't mind carrying at all; one-of-a-kindsilhouette T-shirts; and a nickel-plated, engraved key ring that holds a photo of baby.
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