At the first major championship of the season, Nike Golf athletes will unveil new styles from its Spring 2013 Collection.
Each athlete in the field will be “scripted” in new designs that incorporate key technologies such as laser perforations, no-sew bonding and ultra-lightweight fabrications.
As the No. 1 golf apparel company in the world, Nike Golf has outfitted its athletes at Major Championships for more than 10 years.
Scripting is a process in which the Nike Golf Apparel team collaborates with athletes to select designs that will help them perform and look their best for each competitive round at a major.
“We work with our athletes up to a year in advance to determine which styles and colors they prefer to compete in at a Major Championship,” said Merritt Richardson, Vice President of Global Golf Apparel and Footwear for Nike Golf.
“We share our newest innovations for the season with them and listen to their needs in terms of performance, comfort and style to ensure they are dressed to compete at their highest level.”
Eight Nike Athletes will compete in the first Major championship of the year including Russell Henley, Rory McIlroy, Francesco Molinari, Thorbjorn Olesen, Carl Pettersson, Charl Schwartzel, Nick Watney and Tiger Woods.
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better.