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Quick is Deadly - Nike ZOOM shoe for athletes
07 Aug '07
2 min read
Nike introduces the "Quick is Deadly" integrated marketing campaign for the Nike ZOOM footwear line, including print, broadcast, and digital advertising and public relations applications, while featuring LaDainian Tomlinson, Steve Nash, Asafa Powell and more.
The Nike ZOOM footwear line, bearing the tag "quick is deadly" is designed for athletes who demand a lower and more responsive cushioning system for that quick feel.
Many of Nike's quickest athletes who are currently using the Nike ZOOM footwear in their training regimen are featured in the campaign.
Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards all appear in individual print ads developed by advertising agency Wieden+Kenned Portland.
The broadcast element of the campaign includes 30- and 60-second television spots by acclaimed director Michael Mann who has directed such impact films as Ali, Miami Vice and Heat.
The spots began airing on August 5, featuring Tomlinson in a game-like setting demonstrating the speed of game showcased by one of the world's greatest running backs. The 30-second version of the spot will also run in theaters starting August 10.
The television campaign also features an interactive component that was created as a partnership between Wieden+Kennedy Portland and Ensequence. The iTV element of the campaign will be available to Dish Network customers who have DVR receivers.
Wieden+Kennedy Portland and R/GA collaborated on the digital application of the campaign, creating interactive video content for online ZOOM modules housed.
Lastly, beginning tomorrow the campaign will also feature an 80-foot billboard on 34th Street and 7th Avenue in New York City with an image of Nash.
The Nike ZOOM footwear line, bearing the tag "quick is deadly" is designed for athletes who demand a lower and more responsive cushioning system for that quick feel.
Many of Nike's quickest athletes who are currently using the Nike ZOOM footwear in their training regimen are featured in the campaign.
Football player LaDainian Tomlinson, basketball player Steve Nash, runner Lauren Fleshman and Olympic sprinters Asafa Powell and Sanya Richards all appear in individual print ads developed by advertising agency Wieden+Kenned Portland.
The broadcast element of the campaign includes 30- and 60-second television spots by acclaimed director Michael Mann who has directed such impact films as Ali, Miami Vice and Heat.
The spots began airing on August 5, featuring Tomlinson in a game-like setting demonstrating the speed of game showcased by one of the world's greatest running backs. The 30-second version of the spot will also run in theaters starting August 10.
The television campaign also features an interactive component that was created as a partnership between Wieden+Kennedy Portland and Ensequence. The iTV element of the campaign will be available to Dish Network customers who have DVR receivers.
Wieden+Kennedy Portland and R/GA collaborated on the digital application of the campaign, creating interactive video content for online ZOOM modules housed.
Lastly, beginning tomorrow the campaign will also feature an 80-foot billboard on 34th Street and 7th Avenue in New York City with an image of Nash.
NIKE Inc
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