 SoCal meets SoHo on July 16 as Abercrombie & Fitch opens the doors to the first EPIC Hollister store in New York City. The four level store will be located at 600 Broadway, on the southeast corner of Houston & Broadway.
It's 40,000 square feet of pure California fantasy. It's walking along Huntington Pier, hanging with the hottest crowd at the beach while the waves crash around you...literally! "The EPIC store is what Hollister is all about--big waves, surf, sun, and hanging out on the pier," said a Hollister rep. "The laidback HCo. vibe is effortlessly cool, and we're bringing the SoCal lifestyle to SoHo."
The first of its kind in the world, Hollister Co.'s EPIC store is about sight, sound, scent, taste, touch, and most of all, positive energy. It is without a doubt the coolest store to open in NYC. EPIC will be SoHo's must see destination!
Check out EPIC at Hollister's microsite hcoridethewave.com featuring a first look of store construction, downloadable screensavers, postcards, and a countdown to opening day on July 16. The site also provides the opportunity to "get cast" as a store model, and the chance to be featured in the brand's famous Bruce Weber photography. Hollister is holding castings to find the coolest, best looking people to be store models. Board shorts and flip flops required.
EPIC is a part of Abercrombie & Fitch's current plans for global expansion. European openings include the launch of an Abercrombie & Fitch flagship in Milan in October, and Asian expansion includes an 11-story Abercrombie & Fitch opening in December in Tokyo's Ginza district. |