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adidas unveils NBA All-Star uniforms
February 07, 2012
(United States of America)
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adidas, the official outfitter of the National Basketball Association, unveiled the new uniform and footwear assortment for the 61st ...
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adidas SLVR Spring/Summer 2012 campaign
February 01, 2012
(United States of America)
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The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision ...
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adidas to design UEFA Europa League sportswear
December 15, 2011
(Germany)
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adidas and UEFA announced the extension of their long-term partnership for the UEFA Champions League, UEFA Europa League as well as ...
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Timbers, Adidas launch retro-inspired third kit for 2012
December 07, 2011
(United States of America)
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The retro font was used for decades and preceded the well-known Alaska Airlines wind-script, used by the airline since the early 1990s, ...
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British Olympic body continues partnership with Adidas
November 29, 2011
(UK)
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The British Olympic Association (BOA) announced that they have signed the first tier one sponsorship deal for the 2013-2016 quadrennial ...
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adidas for McDonald's All American Games
November 22, 2011
(USA)
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McDonald's announced adidas as the new official footwear, uniform and apparel provider for the McDonald's All American High School ...
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adidas Group to acquire outdoor specialist Five Ten
November 04, 2011
(Germany)
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The adidas Group announced that it has signed a share purchase agreement to acquire Five Ten, a leading performance brand in outdoor ...
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Schönberger chooses fencing theme for SLVR Spring/Summer
October 25, 2011
(Germany)
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Since its launch in 2009, adidas SLVR has redefined casual-wear with a uniquely elegant perspective. Now, in the second collection ...
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adidas to expand store network to more than 1,200 by 2015
October 11, 2011
(Russia)
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At an investor event in Moscow, Herbert Hainer, CEO of the adidas Group, announced the company’s growth plans for Russia/CIS. Until ...
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adidas AG included in DJSI for 12th time
September 09, 2011
(Germany)
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For the 12th consecutive time, adidas AG has been selected to join the Dow Jones Sustainability Indexes (DJSI), the world's first ...
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