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  IU Athletics extends apparel deal with Adidas  
August 24, 2015  (United States Of America)
IU Athletics has extended its apparel partnership with Adidas for eight years through 2024 which is worth $53.6 million and also nearly doubles the .....
  Despite difficult comparisons Adidas Q2 topline up 15%  
August 7, 2015  (Germany)
Despite, difficult comparisons after record World Cup related sales in the prior year second quarter, topline at Adidas Group expanded 15 per cent .....
  Adidas & FC Bayern introduce new away jersey  
July 15, 2015  (Germany)
For the Bundesliga season 2015/16, Adidas and reigning German champions FC Bayern München have introduced their new away jersey.According to an.....
  Adidas unveils new business plans for three key categories  
June 25, 2015  (Germany)
Adidas, which had earlier this year announced its 2020 strategic business plan, has now unveiled an additional business plan for three of its key .....
  Eastern Michigan Athletics renews agreement with Adidas  
June 20, 2015  (United States Of America)
The Eastern Michigan University (EMU) Department of Athletic and Adidas renewed their contract that extends their partnership through the 2021-22 .....
  Positive currency effects drive Adidas sales 17% in Q1  
May 6, 2015  (Germany)
Driven by currency translation effects that had a positive impact on sales in euro terms, Adidas reported a 17 per cent year over year sales surge in .....
  Adidas launches Roland Garros by Y-3 collection  
April 1, 2015  (Germany)
German sportswear marketer, Adidas has launched a new collection; the Adidas Roland Garros Collection by Y-3, which is the result of collaboration.....
  Adidas unveils strategic plan to boost growth until 2020  
March 27, 2015  (Germany)
At its Investor Day held in Germany, the Adidas Group unveiled its new strategic business plan until the year 2020, which aims at further accelerating.....
  Adidas India appoints Damyant Singh as the brand director  
February 16, 2015  (India)
German sportswear brand, Adidas Group, has appointed Damyant Singh as its brand director in India, the Economic Times reported.Damyant will report.....
  Preliminary results indicate 2014 sales up 6% at Adidas  
January 27, 2015  (Germany)
Excluding impact from divestiture of Rockport business, currency-neutral sales at Adidas Group rose by 6 per cent from the previous year in 2014.....

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