Home / Knowledge / News / adidas signs deal with Japanese baseball team Yomiuri Giants
adidas signs deal with Japanese baseball team Yomiuri Giants
Jun '06
Sportswear Company adidas has roped Japanese baseball team Yomiuri Giants with the intention of capturing Asian market.

Yomiuri Giants' players will be seen taking grounds donning uniform carrying the potent three line adidas symbol.

Earlier, adidas' baseball goods were being manufactured and sold by its Japanese agent.

Adidas Japan KK was formed in 1998 by the parent company to take advantage from Japanese lucrative sporting goods market.

Shigeki Saito, Chief of the category marketing headquarters of Adidas Japan KK said Adidas' strategy was to pair up with the No 1 (Japanese baseball team). We had nobody but the Giants in mind because of their impact in the Japanese baseball world."

Nike inc, close rival of adidas has already forayed in Japanese market in 1995 by signing contracts with players like infielder Kazuhiro Kiyohara of the Orix Buffaloes and pitcher Daisuke Matsuzaka of the Seibu Lions.

adidas is a name that stands for competence in all sectors of sport around the globe.

The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations.

Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search