Home / Knowledge / News / adidas signs deal with Japanese baseball team Yomiuri Giants
adidas signs deal with Japanese baseball team Yomiuri Giants
01
Jun '06
Sportswear Company adidas has roped Japanese baseball team Yomiuri Giants with the intention of capturing Asian market.

Yomiuri Giants' players will be seen taking grounds donning uniform carrying the potent three line adidas symbol.

Earlier, adidas' baseball goods were being manufactured and sold by its Japanese agent.

Adidas Japan KK was formed in 1998 by the parent company to take advantage from Japanese lucrative sporting goods market.

Shigeki Saito, Chief of the category marketing headquarters of Adidas Japan KK said Adidas' strategy was to pair up with the No 1 (Japanese baseball team). We had nobody but the Giants in mind because of their impact in the Japanese baseball world."

Nike inc, close rival of adidas has already forayed in Japanese market in 1995 by signing contracts with players like infielder Kazuhiro Kiyohara of the Orix Buffaloes and pitcher Daisuke Matsuzaka of the Seibu Lions.

adidas is a name that stands for competence in all sectors of sport around the globe.

The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations.

Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X