Home / Knowledge / News / adidas signs deal with Japanese baseball team Yomiuri Giants
adidas signs deal with Japanese baseball team Yomiuri Giants
Jun '06
Sportswear Company adidas has roped Japanese baseball team Yomiuri Giants with the intention of capturing Asian market.

Yomiuri Giants' players will be seen taking grounds donning uniform carrying the potent three line adidas symbol.

Earlier, adidas' baseball goods were being manufactured and sold by its Japanese agent.

Adidas Japan KK was formed in 1998 by the parent company to take advantage from Japanese lucrative sporting goods market.

Shigeki Saito, Chief of the category marketing headquarters of Adidas Japan KK said Adidas' strategy was to pair up with the No 1 (Japanese baseball team). We had nobody but the Giants in mind because of their impact in the Japanese baseball world."

Nike inc, close rival of adidas has already forayed in Japanese market in 1995 by signing contracts with players like infielder Kazuhiro Kiyohara of the Orix Buffaloes and pitcher Daisuke Matsuzaka of the Seibu Lions.

adidas is a name that stands for competence in all sectors of sport around the globe.

The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations.

Must ReadView All

Textiles | On 29th Jun 2017

Nan Ya files trade petition in US against Korea & Taiwan

Nan Ya Plastics Corporation, America, a US synthetic fibre producer,...

Textiles | On 29th Jun 2017

Indian textile industry will reach new milestone by 2020

By 2020, textile technologies will be highly advanced not only with...

Apparel/Garments | On 29th Jun 2017

Amazon intends to keep investing and growing in India

American online retail giant Amazon intends to keep investing and...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search