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| Run in DresSports style | | October 28, 2009 (USA) |  |
 The Rockport Company announced the global availability of a limited edition style of its classic DresSports Collection. The Limited Edition DresSports will be unveiled on Friday at an exclusive breakfast reception held at Rockport’s recently redesigned New York City showroom.
The Limited Edition DresSport collection will be available in select markets worldwide beginning October 31, 2009. Each of the 500 exclusive pairs of wingtip Limited Edition DresSports is numbered, certified for authenticity, and includes several distinctive features:
• An unexpected combination of sport-inspired fabric and waterproof leathers in a wingtip creates not only a sophisticated look with a contrast in textures, but also a lightness that is comparable to most running shoes.
• A specially designed heel logo features an icon of a former Rockport marketing executive completing the 1990 NYC Marathon in his DresSports.
• A unique foot bed illustrates New York City streets and Central Park, where the New York Marathon finishes.
The first pair, Number 1, will be gifted to President Barack Obama, and the second pair will be given to Vice President Joe Biden. Twenty dollars from the sale of each pair of Limited Edition DresSports will be donated to ING's Run for Something Better program through the Orange Laces campaign. The Orange Laces campaign helps fund free school-based running fitness programs that empower children to be fit and healthy.
August 2009 marked the formal re-launch of the classic DresSports collection, first developed in 1983. The DresSports 2 collection is engineered with adidas athletic innovative design and performance for one of the most comfortable, stylish and lightweight men’s dress shoes on the market. The marriage of athletic innovation in the bottom of the shoe and contemporary style in the upper is evident in today’s second generation: DresSports 2, and the new limited edition DresSports are designed to further celebrate the revival of this classic line.
“As a cornerstone of Rockport’s heritage, the DresSports Collection holds special significance in our company and embodies the brand with athletic innovative design and performance in formal dress shoes,” said Michael Rupp, Rockport CEO and president. “The Limited Edition DresSports celebrate the contemporary style and comfort elements that Rockport has come to be known for, and we are proud that this exclusive product will help raise awareness about ING’s Orange Laces campaign while doing so.”
The Rockport Company, LLC, is a leading brand within the adidas Group corporate portfolio and the top brown shoe company in the United States. Rockport has a heritage of innovation and offers comfortable footwear for men and women worldwide. The Rockport Company, LLC, was established in the United States in 1971 and is headquartered in Canton, Massachusetts. The company currently distributes footwear to more than 70 countries. | | | | The Rockport Company | |
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