Under Armour uses ADT Sensormatic Overhead People Counting

23 Jul '09

4 min read

ADT is helping retailers in these tough economic times improve sales conversion rates with the latest technology that can help them analyze customer shopping patterns. The Sensormatic Overhead People Counting sensor platform captures people-counting data, which then can provide important insights to retailers. Globally recognized performance apparel retailer Under Armour now uses this real-time intelligence tool to help improve profits and reduce operational costs at its company branded retail locations.

According to Frank Albany, director of Loss Prevention for Under Armour, “The Sensormatic Overhead People Counting platform from ADT has enabled us to identify important customer trends such as peak shopping hours, traffic counts, sales conversion ratios, tracking and trending sales per staff member and department as well as help measure advertising effectiveness. Its built-in analytics and advanced data capture technology helped us improve store layouts and reduce theft by measuring and evaluating our labor efficiencies, ultimately to drive sales.”

Sensormatic Overhead People Counting from ADT can distinguish between incoming and outgoing shopper traffic, count side-by-side traffic and track multiple people simultaneously. Comparing people counting information to sales transaction data allows retailers to calculate the rate of sales per customer visit. Sensors detect and count the number of shoppers entering and leaving a store, placing a time stamp on each count to provide detailed reports highlighting data the retailer decides is important to track.

This data can be merged with time and attendance systems to ensure the store is properly staffed to meet customer demand during the busiest times. Additionally the data allows retailers to measure the effectiveness of advertisements and promotional activity. This valuable operational information provides retailers with added return on investment from their loss prevention and security solutions.

“Knowing how many people frequent their store and at what time gives Under Armour the ability to focus on a number of operational areas such as how many sales people are required, sales rates and which promotions and ads are attracting shoppers to their stores,” said said Jeff Bean, vice president, Retail Sales and Operations for ADT. “Additionally ADT provides Under Armour with an integrated security solution approach that includes burglar and fire alarm, video systems, as well as Electronic Article Surveillance (EAS). Our integrated family of products helps provide Under Armour with efficient and effective loss prevention management for stores in multiple locations.”

ADT Security Services is a unit of Tyco International and part of ADT Worldwide, the world's largest electronic security provider. In North America, ADT provides electronic security services to nearly five million commercial, government and residential customers. ADT's total security solutions include intrusion, fire protection, video systems, access control, critical condition monitoring, home health services, electronic article surveillance, radio frequency identification (RFID) and integrated systems.

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