Home / Knowledge / News / Amazon India opens first fashion studio Blink
Amazon India opens first fashion studio Blink
14
Sep '17
Courtesy: Amazon
Courtesy: Amazon
Amazon India has opened its first fashion studio Blink. The studio in Gurugram is Amazon's third fashion studio in the world after London and New York. Ahead of the festive season, the 44,000 sq. ft. studio is expected to increase the business of the fashion sellers associated with Amazon, with services such as high-quality images and videos.

The fashion studio is expected to increase the sellers reach to a wider audience, especially during Amazon Great Indian Festival Sale scheduled to be held from September 21-24. The studio is an extension of Amazon's imaging and cataloguing services that helps retailers with product photography at an economical price.

“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, head, Amazon Fashion India, in a statement. “With this studio we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online”.  

The studio comprising 16 photography bays, ramp, presentation area and workspaces, will allow the fashion brand partners to create and edit images and videos and develop creative content with assistance from Amazon. The studio can be taken on rent by the fashion brands to present their latest styles and innovative ideas. It is also a platform to launch a new collection of a fashion brand and it can also be used to market their creations through fashion shows and other such events.

"We have photographers, models, stylists, video editors, and other resources. We are constantly looking at new ways of collaboration," said Sirdeshmukh. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search