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Amazon India opens first fashion studio Blink
14
Sep '17
Courtesy: Amazon
Courtesy: Amazon
Amazon India has opened its first fashion studio Blink. The studio in Gurugram is Amazon's third fashion studio in the world after London and New York. Ahead of the festive season, the 44,000 sq. ft. studio is expected to increase the business of the fashion sellers associated with Amazon, with services such as high-quality images and videos.

The fashion studio is expected to increase the sellers reach to a wider audience, especially during Amazon Great Indian Festival Sale scheduled to be held from September 21-24. The studio is an extension of Amazon's imaging and cataloguing services that helps retailers with product photography at an economical price.

“At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All of our efforts we’ve made for this studio in terms of technology, scale and talent are designed to deliver high quality imagery that inspires and educates our customers," said Arun Sirdeshmukh, head, Amazon Fashion India, in a statement. “With this studio we will continue to strengthen our relationships across the entire industry – with brands, designers and creative talent. This is part of our plan to innovate in how fashion is displayed on the site and be the best possible place for fashion brands to present themselves online”.  

The studio comprising 16 photography bays, ramp, presentation area and workspaces, will allow the fashion brand partners to create and edit images and videos and develop creative content with assistance from Amazon. The studio can be taken on rent by the fashion brands to present their latest styles and innovative ideas. It is also a platform to launch a new collection of a fashion brand and it can also be used to market their creations through fashion shows and other such events.

"We have photographers, models, stylists, video editors, and other resources. We are constantly looking at new ways of collaboration," said Sirdeshmukh. (RR)

Fibre2Fashion News Desk – India


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