Archroma sponsors SDC International Design Competition

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of colour and the challenges around sustainability in the textile supply chain. The theme for 2018 is ‘colour communication’.

With a global textile supply chain, being able to communicate a given colour through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.

The Color Atlas includes a 'physical library' consisting of over 4,300 colours, in 6 volumes, for quick and intuitive browsing of the cotton poplin samples; mobile-friendly Color Atlas Online with exciting features such as 'color-on-the-go' which allows you to capture an image using your smartphone, and identify the closest Color Atlas shades; and engineered Color Standards connected to robust online technical databases via mobile communication technology.

Using these colours also provides the best opportunity to minimise the environmental impact during the dyeing/printing process by ensuring that the dyes conform to many of the environmental standards that exist and are applied using best practice.

"We at Archroma are very proud to be the official sponsor of the SDC International Design Competition. The participants will be able to experience first-hand how the Color Atlas can support their creativity. For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain," said Brad McClanahan, global head of service businesses at Archroma.

"We are looking forward to seeing our Color Atlas translating into cool fashion pieces," McClanahan concluded. (KD)

Fibre2Fashion News Desk – India