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Josh Duhamel + Bar Refaeli pose for Arrow shirt ads
03
Nov '11
Over the course of not one, but three centuries the Arrow brand has consistently offered a deep reflection of authentic American fashion. Boasting 160 years of rich history and experience Arrow remained steady amid continual shifts in the market and has evolved into an international brand.

Israel model Bar Refaeli and Josh Duhamel star in Arrow advertising campaign film. The first Arrow collection under PVH Europe launching at retail Fall 2011 will feature a three tier men's shirt assortment comprising: classic, casual, and contemporary. Each unique collection will be reinterpreted for the modern world with detail surprises. Casual material might be used in a formal way and smart details surprise the most casual styles. The collection will offer shirts that are distinctly refined, structured, and tailored for comfort with a liberated to-the-point attitude.

Each tier is defined by unique fabrics inspired from its own encyclopedia archive, for instance: unique chambrays with 'ombre' plaids, window-pane checks with neutrals, and by fits that make a powerful statement. Alongside the main collections there is a dedicated range known as “The Arrow White” shirt. After all, a stylish man can never have too many white shirts. Arrow presents its collections quarterly to the market, with a price range from 69 to 99 euro's.

Arrow's authentic global presence is committed to providing quality apparel that embody the heritage of the company and deliver superior quality to consumers. Arrow uses its rich heritage and original designs to offer customers fashionable yet functional apparel. The extraordinary brand commands recognition for its commitment to produce a refined and relevant product.

From a one-room workshop in Troy, NY, Arrow is a wholly owned subsidiary of PVH Corp., having executive offices in both in both New York City and Amsterdam, Netherlands. Arrow remains true to its roots drawing inspiration from the past to create an updated and appealing look.

Arrow's unique DNA is present through its extensive fabric archive, which Michael Arts, President of PVH Europe, sourced in an effort to rediscover Arrow's rich heritage dating back to 1851. The brand's credible American heritage will be illustrated through PVH Europe's Arrow collection that will launch at retail Fall 2011.

PVH Corp., one of the largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, and G.H Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, and DKNY.

Arrow

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Courtesy: H&M

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