ELLE bags 'Most Admired Brand Launch' award at IFA

03 Apr '13

2 min read

Elle fashionwear, the French fashion brand, was awarded the ‘Most Admired Fashion Brand Launch of The Year’ at the 13th edition of the prestigious Images Fashion Award 2013 (IFA). Barely a year old, has the brand already created a deep impression on consumers and industry critics alike with its exciting collection, marketing campaigns, Concept Boutiques and unique ‘French fashion’ positioning.

Images Fashion Forum (IFF) is the annual magnum opus of Indian fashion business which over the years has evolved as the largest gathering of fashion minds, ideas and innovative concepts. The forum also recognizes the performance of brands in the Indian fashion retail business through the prestigiousImages Fashion Award (IFA).

About ELLE Fashionwear:

ELLE fashionwear is a French fashion brand launched in India by Arvind Lifestyle Brands Ltd. that retails women's clothing, shoes and bags. It is owned by the French Lagardére Group that is the parent company of the world's largest selling fashion magazine – ELLE.

ELLE fashionwear is poised to make runway fashion accessible to the coming of age new Indian women.The collections developed have an optimistic, liberal and unique persona and distill the brand values of proximity, open-mindedness, freedom and optimism. The product lines for the Indian market comprise of womenswear, kidswear and accessories.

ELLE products are sold across 80 countries worldwide.In India, ELLEis available in exclusive ELLE boutiques in Delhi, Mumbai, Bangalore Chandigarh and Calcutta as well as through select outlets of shop-in-shops like Central, Kapsons, Lifestyle, Shoppers Stop, Stanmax, Big Life etc. The brand plans to have a network of over 20 stores by the end of 2013.

Elle Fashionwear

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