Home / Knowledge / News / bebe names Brigitte Bogart as Executive Vice President
bebe names Brigitte Bogart as Executive Vice President
20
Feb '13
bebe stores, inc announced its appointment of Brigitte Bogart as Executive Vice President of Design and Product Development, effective immediately. Rejoining bebe in a newly created role, Ms. Bogart will lead the design team for the brand. She reports to Steve Birkhold, bebe’s recently appointed CEO.

Ms. Bogart is a highly respected and successful creative design executive with over two decades of ready-to-wear and product development experience with multiple fashion brands. Most recently, she was founder of LHM Design, Inc. where women’s apparel that she designed was sold in high-end contemporary retailers. Ms. Bogart has also held senior design positions at Arden B (a division of The Wet Seal) and Laundry by Shelli Segal.

Ms. Bogart was one of the first designers recruited to bebe when the brand opened its first design studio in Los Angeles, CA, in 2001. As Senior Design Director from 2001 to 2009, she forecasted trends and designed clothing that resonated deeply with customers generating some of bebe's top-selling items.

“We are delighted to welcome Brigitte back to the company in the newly created and more senior position,” said Mr. Birkhold. “Brigitte has unique insight into the fashion sense of the bebe woman, plus an exceptional ability to identify and interpret trends. She is a proven design and product development leader, and she will be very influential with our heightened focus on innovation.”

“I feel truly fortunate to be re-joining bebe, a brand for which I have an enormous affinity and passion,” said Ms. Bogart. “My strength has always been in understanding the customer and being able to deliver the right product. This is an exciting opportunity to create and execute a long-term vision for bebe. I look forward to collaborating with Steve as we strive to extend bebe’s fashion influence.”

Ms. Bogart holds a degree in fashion design from Academy Charles Montaigne, a prestigious private fashion and art university in Amsterdam.

About bebe

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under its bebe, BEBE SPORT and 2b bebe brand names. bebe currently operates 244 stores, of which 192 are bebe stores, including the online store bebe.com, and 52 are 2b bebe stores, including the online store 2bstores.com.

These stores are located in the United States, U.S. Virgin Islands, Puerto Rico, Canada and Japan. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries.

bebe stores

Must ReadView All

Apparel/Garments | On 1st Jul 2016

Assocham says risks from Brexit more than perceived

Trade and Industry body Assocham has warned that the risks to global...

Apparel/Garments | On 1st Jul 2016

Centre examining problems of garment exporters

Job working units in Tirupur knitwear cluster are hoping that their...

Apparel/Garments | On 1st Jul 2016

Study underlines potential of Nepal’s garment industry

Nepal’s readymade garment exports could exceed $1 billion, resulting...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search