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bebe names Brigitte Bogart as Executive Vice President

February 20, 2013 (United States Of America)

bebe stores, inc announced its appointment of Brigitte Bogart as Executive Vice President of Design and Product Development, effective immediately. Rejoining bebe in a newly created role, Ms. Bogart will lead the design team for the brand. She reports to Steve Birkhold, bebe’s recently appointed CEO.

Ms. Bogart is a highly respected and successful creative design executive with over two decades of ready-to-wear and product development experience with multiple fashion brands. Most recently, she was founder of LHM Design, Inc. where women’s apparel that she designed was sold in high-end contemporary retailers. Ms. Bogart has also held senior design positions at Arden B (a division of The Wet Seal) and Laundry by Shelli Segal.

Ms. Bogart was one of the first designers recruited to bebe when the brand opened its first design studio in Los Angeles, CA, in 2001. As Senior Design Director from 2001 to 2009, she forecasted trends and designed clothing that resonated deeply with customers generating some of bebe's top-selling items.

“We are delighted to welcome Brigitte back to the company in the newly created and more senior position,” said Mr. Birkhold. “Brigitte has unique insight into the fashion sense of the bebe woman, plus an exceptional ability to identify and interpret trends. She is a proven design and product development leader, and she will be very influential with our heightened focus on innovation.”

“I feel truly fortunate to be re-joining bebe, a brand for which I have an enormous affinity and passion,” said Ms. Bogart. “My strength has always been in understanding the customer and being able to deliver the right product. This is an exciting opportunity to create and execute a long-term vision for bebe. I look forward to collaborating with Steve as we strive to extend bebe’s fashion influence.”

Ms. Bogart holds a degree in fashion design from Academy Charles Montaigne, a prestigious private fashion and art university in Amsterdam.

About bebe

bebe stores, inc. is a global specialty retailer, which designs, develops and produces a distinctive line of contemporary women’s apparel and accessories under its bebe, BEBE SPORT and 2b bebe brand names. bebe currently operates 244 stores, of which 192 are bebe stores, including the online store bebe.com, and 52 are 2b bebe stores, including the online store 2bstores.com.

These stores are located in the United States, U.S. Virgin Islands, Puerto Rico, Canada and Japan. bebe also distributes and sells bebe branded product through its licensees in approximately 23 countries.


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