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Lasith Malinga to bowl for Brandix
18
Jul '07
Virtually on the follow through to his World Cup heroics in the Caribbean, Sri Lanka's newest cricketing sensation Lasith Malinga has taken another milestone step, joining Sri Lanka's largest apparel exporter Brandix as a champion of the group's Corporate Social Responsibility (CSR) and Human Resources Development (HRD) initiatives.

The iconic fast bowler whose tinted curls and explosive round arm action made him one of the top attractions at the 2007 Cricket World Cup will play the role of a Brand Ambassador for Brandix, Sri Lanka's 'inspired solution for branded clothing,' promoting and enhancing awareness of the group's efforts to advance best practices in these two areas.

“Lasith was referred to us because he wants to have a career after cricket, and has a lot of empathy for our environmental initiatives,” Brandix Lanka Director AJ Johnpillai said. “We were impressed by the passion he brings to his game and the fact that he is planning for his future.”

“We believe Lasith can portray the values of Brandix and contribute meaningfully to our efforts to communicate these values to our 20,000 plus associates,” he said.

When he is not playing for his country, Malinga will undergo training at the Brandix College of Clothing Technology (BCCT) at Ratmalana and at other Brandix companies, and tour the group's manufacturing locations to educate workers on initiatives to preserve the environment, save energy and promote the conservation of water resources.


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