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USA : Onestop to provide seamless brand experience to denim brand
December 19, 2006 |  |
Chip & Pepper a leading brand of premium denim and clothing, has chosen e-commerce provider Onestop Internet, Inc. to handle the company's expansion into e-commerce.
Onestop will design, develop and provide ongoing management of the e-commerce channel allowing Chip & Pepper to sell its entire denim collection online, along with the brand's new sportswear collection, maternity, kids, and the popular Chip & Pepper University line of knits and twills, which features vintage and original logos from more than 60 universities.
"By expanding our business to include e-commerce, we look forward to increased brand exposure, thereby providing another platform from which to reach our customers," says Chip & Pepper co-founder, Pepper Foster. "We chose Onestop Internet because the company boasts a solid business platform with a proven track record within the apparel industry."
Onestop's Vice President of Sales, Kirk Tedeski, adds "With our fashion, retailing and technical experience, we have a great opportunity to provide a truly seamless brand experience for Chip & Pepper customers online."
L.A. Lab Inc dba Chip & Pepper, with its headquarters in Los Angeles, CA, has emerged as a leading American brand of premium denim since its launch in 2003. Its rapid popularity, spawned by a celebrity cult following, has expanded to include maternity, kids, knitwear, hats, leather goods and sportswear.
In Fall 2005, the company launched Chip & Pepper University, a knit line incorporating original vintage logos from more than 60 universities around the nation. Chip & Pepper is sold through select department and specialty stores in more than 42 countries, as well as in its premiere retail location in New York City's NoLita neighborhood.
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