Home / Knowledge / News / Jay Godfrey to create new apparel collection for Cintas
Jay Godfrey to create new apparel collection for Cintas
16
Nov '12
Uniform options for the hospitality industry just got a lot more glamorous with the new wardrobe collection from Cintas Corporation, a world leader in fashion-forward corporate apparel. During this year’s International Hotel/Motel + Restaurant Show, Cintas revealed a partnership with New York-based, award-winning fashion designer Jay Godfrey to create a new line of stylish, distinctive and durable suiting for hotels. Currently exclusive to W Hotels Worldwide, the Jay Godfrey Suiting Collection will be available to all organizations in early 2013.

“We are very excited to offer hoteliers high-performing apparel with a red-carpet feel,” said Dan Ambrosio, Vice President of Global Lodging & Cruise, Cintas. “Our collaboration with Jay is a great fit for the design-driven atmosphere and stylish clientele of contemporary lifestyle brands.”

As part of the unveiling, Godfrey appeared at the Cintas booth on Sunday, Nov. 11, to discuss the collaboration with Cintas and his inspiration for the program. With a celebrity following that includes Hollywood stars such as Eva Longoria, Emma Stone and Jennifer Lopez, Godfrey worked in collaboration with Cintas to create a distinctively contemporary, yet timeless black suiting collection for men and women. Slim-fitting silhouettes with narrow lapels, high notch collars, shell buttons wrapped in stainless steel and signature Jacquard dot-lining with magenta piping complement Cintas’ innovative fashion technologies. When paired with custom accessories, the suiting collection exudes modern sophistication.

“The collaboration with Cintas gave me the opportunity to incorporate elements of the runway into garments designed for the workplace,” said Godfrey. “Our goal was to revolutionize the way uniforms are worn in the workplace so that men and women in hospitality look and feel comfortable and fashionable. The new suiting collection is the perfect blend of fashion and function.”

Having only been in business six years, Godfrey’s work has been featured in WWD, ELLE, Cosmopolitan, the New York Post and “America’s Next Top Model.” In 2008, Godfrey received the Parsons Alumni Achievement Award in recognition of his talent and accomplishments, and in April 2012, he opened his first free-standing boutique in New York’s historic Meatpacking District.

“Our mission is to provide apparel that enhances our clients’ image and brand,” added Ambrosio. “Working alongside Godfrey, the creation of this collection takes our trusted capabilities to the next level by incorporating the latest in retail-inspired apparel.”

W Hotels Worldwide is the first hotel brand to debut the new wardrobe in 28 North American properties, with plans to expand the wardrobe globally.

Cintas Corporation

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search