Home / Knowledge / News / News Detail
Russ Hopcus new Sr VP of Columbia Sportswear NA sales
13
Jul '13
Columbia Sportswear Company, a leading innovator in the active outdoor apparel, footwear, accessories and equipment industries, announced the appointment of Russ Hopcus as senior vice president of North American sales, a newly created position that will report directly to president and CEO Tim Boyle, effective July 29, 2013.

In this new role, Hopcus, 54, will develop and execute wholesale sales and distribution strategies for the company's Columbia and SOREL brands in the U.S. and Canada.

Hopcus brings 28 years of global sales and marketing experience in the athletic and outdoor footwear and apparel industries. Since 2010 he has served as vice president of global sales and market development with Keen Footwear, developing and executing brand-enhancing strategies to improve sales and distribution, key account management, sales force automation and go-to-market coordination between sales, marketing, merchandising and operations.

From 2008 to 2010 he served as president of North America at Icebreaker and was a member of the company's global brand leadership team. From 2002 to 2008, Hopcus advanced through senior U.S. sales positions at Adidas USA, culminating as senior vice president of U.S. sales. Between 1991 and 2002 he worked for Nike, Inc., where he held various U.S. and European sales management roles, including global sales director and international general manager for NIKE's ACG outdoor business.

"Russ will be a great addition to Columbia's North American leadership team," said Columbia president and CEO Tim Boyle. "He has spent his career leading sales organizations and developing customer-focused strategies and relationships to drive brand-enhancing growth."

"I am excited to join Columbia Sportswear, with its strong portfolio of outdoor brands and rich history of innovation," said Hopcus.

In a related move, Joe Craig, currently national apparel sales manager for the Columbia brand, has been promoted to vice president of U.S. apparel sales for the Columbia brand, reporting to Hopcus. Craig joined Columbia in 2009, following more than 15 years as principle of a U.S. sales agency that represented the brand.

About Columbia Sportswear Company

Columbia Sportswear Company is a leading innovator in the global outdoor apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, Columbia products are sold in approximately 100 countries and have earned an international reputation for innovation, quality and performance.

Columbia Sportswear


Must ReadView All

Textiles | On 30th May 2016

Uttarakhand to launch new textile parks

The Uttarakhand government is setting up three textile parks in the...

Apparel/Garments | On 30th May 2016

Youngone Corp to invest in Ethiopia’s textile sector

Youngone Corporation, a South Korea based textile and footwear...

Courtesy: Lakshmi Machine Works

Textiles | On 30th May 2016

LMW’s net sales up 5.41% in Q4 ended March 31

Lakshmi Machine Works (LMW) posted a rise of 5.41 per cent in net...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Jurgen Gauger
Spreadshirt

How is the market for personalised prints on garment shaping up? What are...

Anvita Mehra
Confidential Couture

At what rate is the luxury products market growing in India? How are...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search