Dainese Group unveils new brand Dainese Settantadue

Who: Dainese was established in 1972 by Lino Dainese, a motorcycle enthusiast driven by endless curiosity, a constant desire to experiment and a strong interest in contemporary art and design. This paved the way for the very first technical motorcycle tracing suit, personally designed by Lino Dainese in 1975 for the legendary Giacomo Agostini, who went on to become 15-times world champion. Featuring radical new developments, including improved ergonomics, thicker hide and distinctive graphics, this suit heralded the Dainese revolution.

USP: Dainese Settantadue is a contemporary interpretation of iconic motorcycle clothing. The brand will feature technical garments inspired by the extensive design legacy of Dainese and made specifically for cult motorcycle fans.

Collection: The brand unifies love, innovation, technological research, passion for design and style. The leather jacket is at the heart of the story told by their first collection. It is imbued with the gratification only exquisite craftsmanship can provide, which is possible through advanced processing techniques and cutting-edge composition that guarantee maximum protection and a modern-day elegance full of memories.

Available:  On dainesesettantadue.com

Fibre2Fashion News Desk – India