G-III Apparel Group has entered into a multi-year license agreement with PVH under which PVH will design and distribute menswear for the DKNY brand in the US and Canada. The license agreement includes DKNY Sport for Men, a new category for the brand. In addition, PVH has licensed rights for men’s sportswear, dress shirts, neckwear and jeans.
DKNY is one of the world's leading fashion brands.G-III Apparel Group has entered into a multi-year license agreement with PVH under which PVH will design and distribute menswear for the DKNY brand in the US and Canada. The license agreement includes DKNY Sport for Men, a new category for the brand. In addition, PVH has licensed rights for men's sportswear, dress shirts, neckwear and jeans.#
Morris Goldfarb, chairman and chief executive officer of G-III, commented, “This collaboration is an important step in the continued growth of DKNY and a clear example of the go-forward strategy to heighten this iconic brand. PVH is a trusted and powerful partner and we look forward to our continued success together.”
Ken Duane, CEO of Heritage Brands and North America Wholesale for PVH said, “DKNY is a great American brand and we are excited to have the opportunity to build out the menswear business in the US and Canada as a complement to our existing menswear businesses.”
The first collections will launch in spring 2018 and will be sold in department stores. This agreement is the fourth partnership between G-III and PVH. The companies have multi-year license agreements for various product categories under PVH’s Calvin Klein and Tommy Hilfiger brands and for men’s sportswear under G-III’s G.H. Bass brand. (SV)
Fibre2Fashion News Desk – India