Saatchi & Saatchi + Immersive to create 3D video for Armani Jeans

11 May '09

2 min read

Immersive Media Corp joined with Saatchi & Saatchi to provide state-of-the-art technology for the Armani Jeans digital media campaign. With IMC's Immersive Video, Saatchi & Saatchi created a total interactive web experience moving the users through a dynamic 3D space. Within the Immersive Video, users are in full control of their viewing experience enabling them to see the complete Armani Jeans Collection. Every day, consumers can pick a different garment to create a new look and reinvent their personal style.

“We knew what we wanted to achieve from a marketing perspective and Immersive Media was the right choice for the creative execution,” said Alessandro Orlandi, Creative Director at Saatchi & Saatchi Italy. “Immersive Video puts the user in control of their viewing experience and offers unique and innovative ways for online advertising.”

“The Armani Jeans digital media campaign creates a compelling spherical environment for users to interact and explore,” said Myles McGovern, president & CEO of Immersive Media Corp. “Saatchi & Saatchi embedded online digital signage and integrated the Armani Jeans catalogue in the Immersive Video creating a truly engaging digital media campaign.”

Immersive Video is shaped for a 360º User Experience – each user explores and determines their individual viewing adventure. Viewers will watch the video over and over again, seeing something different each time.

Immersive Media Corp

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