Geox BoD approves Strategic Plan for 2008, 2009, 2010

28 Feb '08

3 min read

Italy remains the Group's main market accounting for 38% of sales (43% in 2006) equal to Euro 294.5 million, a 11% increase.

Europe (excluding Italy) generated 44% of sales (43% in 2006) amounting to Euro 342.3 million, a 30% increase. The USA reported an increase in sales of 28% (40% at constant exchange rates) and the Other countries reported an increase in sales of 70% (74% at constant exchange rates).

Analyzing sales by distribution, the Geox Shop channel (franchising and DOS) showed significant growth, with sales up 38% compared to 2006. At the end of December 2007, this channel represented 29% of sales. In 2007, sales of DOS (Directly Operated Stores) opened for at least 12 months (comparable store sales) increased 15%.

Multibrand shops still represent the Group's main distribution channel, accounting for 71% of sales compared to 74% for 2006, 21% growth.

In Italy the multibrand channel generated 61% of sales, for a total of Euro 178.7 million, a 6% increase. The Geox Shop channel accounted for the remaining 39% of domestic sales (a total of Euro 115.8 million, up 20%).

In Europe (excluding Italy), the multibrand channel represented 80% of sales (a total of Euro 272.5 million, up 24%). The Geox Shop channel reported sales of Euro 69.4 million, a 58% increase.

As of December 31, 2007 the overall number of Geox Shop was 724 (of which 579 were franchising and 145 DOS). During 2007, 207 new Geox Shops were opened, of which 38 in Italy, 75 in Europe and 4 in the USA. The new openings include, among others, shops in: Rome, Milan, Wien, Paris, Bonn, Frankfurt, Moscow, New York, San Francisco, Los Angeles, Toronto, Tokyo, Hong Kong and Singapore.

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