Grasim unveils daringly different eclectic mix menswear

20 Feb '14

2 min read

India’s homegrown and men’s lifestyle brand Grasim, which provides stylish and innovative wardrobe solutions, has conjured up a daringly different eclectic mix through its Spring Summer 2014 collection for men, comprising relaxed clothing, leisure look and new pastel tones.

The Season’s collection focuses on easy dressing designed for men on natural material and blends as 100% Mercerized cotton for greater comfort, elegance & a relaxed look. The SS 2014 collection exudes free spirit, merges glamour with comfort and sophistication using the most delightful combination of bright and breezy colors, cool fabrics and hues to mark the onset of the season of the sun.

Mr Abhijit Ganguly, Brand Director Grasim says “The Spring and Summer 2014 collection, reaffirms Grasim’s emergence from a fabric to a trendsetter in fashionable apparel brand. It offers innovative products to men who believe in their own self and aspire to do great things in life.

Each fabric is uniquely engineered to immaculate style and unparalleled comfort for the self made man. Grasim brings the high- class, advanced designs crafted for the modern, smart and contemporary professional, having a perfect fit, slim at the waist and sleeves.

He further added,” The SS 2014 is the most comfortable wardrobe with wide range of shirts and trousers in 100% Mercerized cotton. It’s fluid expression of sharp lines and silhouettes, precise detailing and rich colours are incredible”

As linen fabrics are most comfortable wear during summers, the brand offers finest designer linen shirts for men that look elegant, simple yet fashionable.

The collection embraces the ethos of the new “relaxed” formal by re-introducing denim shirts which is essentially a versatile menswear during summers. Denim shirts are superb casual attire, but due to its blue collar goes well as work wear too. The style truly harnesses the power of a denim shirt.

A strong focus on washes in gradients of blue red and green unites the collection—stripes are more brushed than clean, with the new season comes a new easy yet still urbane approach to men’s dressing.

About Brand Grasim:

Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry. Grasim has also ventured in to ready-to-wear category by launching ready-made garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.

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