Home / Knowledge / News / Phase two of the Gucci Immersive Retail Experience begins
Phase two of the Gucci Immersive Retail Experience begins
25
Jun '12
Following the launch of phase one in September 2011, Gucci is pleased to announce the beginning of phase two of the Gucci Immersive Retail Experience, set to coincide with the presentation of the 2013 spring/summer collections during Men’s Fashion Week in Milan.

Thanks to the cutting-edge technologies developed by Gucci’s partner, OOOii, one of Hollywood’s leading technological innovators, which will gradually be incorporated into Gucci’s flagship direct stores, customers will be able to enjoy unique, engaging digital interaction with the brand in-store.

Fundamental support was provided by Gucci’s Information Technology Department, which contributed to developing and implementing this multi-channel approach, according to which brick-and-mortar stores and the virtual store www.gucci.com will be able to offer similar, complementary shopping experiences.

Patrizio di Marco, Gucci’s President and CEO, explained: “With this project, and especially the development of the fully interactive phase two, we are showing that we remain committed to effective investment in developing unique and innovative ways of engaging with customers through the application of new technologies. The Gucci Immersive Retail Experience initiative breaks new ground in the enrichment of the experience we provide to our customers in our direct store network."

Phase two of the revolutionary the Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan, will take the form of a variety of engaging experiences.

Five columns of super high resolution displays manufactured by Planar Systems, a global leader in digital display technology, will show images of the fashion show – three for the women's show and two for the men's show – located in the respective areas of the store. The displays – highly efficient, ultra-thin, 46” and 55” Planar Clarity Matrix LCD Video Wall displays – are arranged so that they almost seem to form a single surface, which, together with the graphics engine provided by OOOii, will be used to reproduce life-size interactive images, thus transforming the Monte Napoleone store into one of most technologically advanced boutiques in the luxury sector.

Thanks to special Kinect technology, customers and staff will be able to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.

During phase two, stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.

The inclusion of an interactive shopping feature is an essential component. Customers can use a 32” high-definition screen to interact with the purses and products in the leather goods and lifestyle categories available in the store, classified by icons, materials, colors and evergreen or new products.


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search