Home / Knowledge / News / 'Non-wheeled' shoe line - the Gamer by Heelys
'Non-wheeled' shoe line - the Gamer by Heelys
22
Oct '07
Heelys Inc makers of the popular wheel-in-the-heel skate shoe, is expanding their line of wheeled footwear, apparel, bags and accessories to include a “non-wheeled” shoe line - the Gamer by Heelys. A first of its kind, the new Heelys Gamer shoe embraces a favorite American pastime by featuring a simulated game controller on the outsole of the shoe.

“We're continually looking for new ways to introduce product that addresses the interests of our target consumer,” said Heelys Inc Vice President of Design and Development Bob Byrne. “In considering the recent surge in video and online gaming paired with statistics showing 95 percent of heelers play video games, we knew the Gamer line was a natural.”

In July, Heelys took the Gamer shoe to the World Series of Video Games, an annual gathering of more than 90,000 extreme gamers. In an unscientific sampling, convention goers hailed the shoes as revolutionary.

Over the last 20 years, playing video games has moved solidly into the mainstream and is an integral part of global youth life and culture.

In fact, according to a study published by the National Institute on Media & Family, a whopping 93 percent of U.S. children under 18 played a video game in the last year and 79 percent of U.S. children play video games on a regular basis. Of U.S. households with children between the ages of two and 17, 74 percent own a video game console.

Designed to combine unique features with the latest in comfort technology, the Heelys Gamer line features two styles (Gamer Slip On and Gamer Lace) in six color combinations that are extremely lightweight and washable.

“It's a lot of shoe with exceptional design and comfort that redefines fun,” says Byrne.

Available in select stores November 2007, the Gamer shoes will launch just in time for the holiday season and will include four free video games in the box.

Heelys Inc

Must ReadView All

Textiles | On 24th Aug 2016

USDA forecasts 2016 US cotton output at 15.9mn bales

US cotton output is forecast at around 15.9 million bales in 2016, as ...

Ambassador Alice G Wells at Ad Dulail Industrial Park. Courtesy: US Embassy in Jordan

Textiles | On 24th Aug 2016

US envoy discusses expanding textile exports from Jordan

Expansion of textile and garment exports to the United States under...

Textiles | On 24th Aug 2016

Pakistan’s textile exports fall 7.42% y-o-y in 2015-16

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search