Home / Knowledge / News / Celebration of Maison Martin Margiela with H&M
Celebration of Maison Martin Margiela with H&M
26
Oct '12
Julianne Moore, Sarah Jessica Parker, Mena Suvari, Kanye West, Helena Christensen, Selma Blair, Alan Cumming and Chace Crawford were among the guests at a party in New York to celebrate Hennes & Mauritz AB’s (H&M) collaboration with Maison Martin Margiela. The unique event was held across many floors of 5 Beekman Street, a historical building in the city’s financial district. 

Guests were able to discover the collection in dance performances by noted choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations, before DJ’s kept the party going into the early hours. The Maison Martin Margiela with H&M collection will be launched on November 15th in around 230 H&M stores worldwide.

“We are happy to present the Maison Martin Margiela with H&M collection in New York with this event. Maison Martin Margiela believes in showing its work outside of the traditional context. This mix of installation and performance captures the spirit of the house, and allowed the artists to interpret the collaboration collection in ways they saw fit.” Maison Martin Margiela.
 
“Tonight’s party has been such an exciting evening, full of surprises. In every room, on every floor, you never knew what you were going to find. The installations showed the Maison Martin Margiela collection with H&M in the most amazing and original way and we believe our customers will really appreciate this collection”, says Margareta van den Bosch, Creative Advisor at H&M.
 
The derelict and raw nine-story building, housed around a glass-roofed atrium, was the perfect setting for the celebration of Maison Martin Margiela with H&M, decorated in the label’s signature white-painted style. The famed choreographer Anne Teresa de Keersmaeker created a unique and beautiful performance in squares of sand, which ran throughout the evening on different floors. Anne Teresa and her dancers removed garments from the collection while performing, thus creating live and spontaneous art installations.
 
The collection with H&M, a series of re-editions of Maison Martin Margiela garments and accessories from various seasons, was further revealed in special art installations on various floors: artists Daniel Arsham, Frederique Chauveaux and Noemie Goudal, created sculptures, projections and photographs exclusively for the event
 
“It’s an amazing collaboration! Margiela is a beautiful brand – arty, iconoclastic and always edgy. And the quality is always amazing with H&M. Fashion is great because it’s an expression of who you are”, says Julianne Moore.
 
 

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search