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Fashion Ambassador initiative for Sydney & New South Wales
30
Apr '12
NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner joined some of Australia's most glamorous fashion industry identities to announce an exciting new Fashion Ambassador initiative for Mercedes-Benz Fashion Week Australia 2012, which runs from 30 April to 4 May.

“I'm very pleased to announce that we have hand-picked five local fashion icons to act as Fashion Ambassadors for Sydney and New South Wales during Mercedes-Benz Fashion Week Australia,” Mr Stoner said.

“Our Fashion Ambassadors are local fashion designers Camilla Franks, Camilla Freeman-Topper, Dion Lee and Rachel Gilbert, and shoe designer Terry Biviano.

“These designers are all well-known throughout Australia and the world for their signature designs – Camilla Franks for her colourful graphic prints, Camilla Freeman-Topper for modern silhouettes with her brother Marc, Dion Lee for his structured tailoring, Rachel Gilbert for her luxury embellishments, and Terry Biviano for her highly coveted shoe designs.

“I am also pleased to announce the NSW Government, through Destination NSW, has secured some of the world's most influential fashion media to attend Mercedes-Benz Fashion Week Australia.

“Our international media guests include Rumi Neely from Los Angeles, Natalie Joos from New York, Bryan Boy from Manila, and Candice Lake and Kirsty Hathaway from London.

“This week our Fashion Ambassadors will provide our guests with a personal tour of Sydney. They will help tell the Sydney fashion story and position this city as a global fashion and design hub.

“The Fashion Ambassadors will introduce them to their favourite places to shop, eat, drink and play, as well as give them a sneak peek inside their studios.

“With hot spots like Icebergs at Bondi Beach, The Winery on Crown Street and Australian designer precinct The Intersection in Paddington on the itinerary, Sydney is sure to shine as the place to be for world-class fashion, entertainment and lifestyle.”

The NSW Government, through Destination NSW, is a major supporter of Mercedes-Benz Fashion Week Australia, which is a major highlight on the NSW Events Calendar.

“Fashion is an important industry for NSW, employing some 66,000 people across design, manufacturing, wholesaling and retailing, and generating income of around $7.4 billion each year,” Mr Stoner said.

“Thirty-seven per cent of Australia's creative industries are based in NSW with around 150,000 people in NSW directly employed in this sector, whether in film, music, design or fashion.”

Peter Levy, Senior Vice President & Managing Director of IMG Fashion Worldwide, said, "Mercedes-Benz Fashion Week Australia is excited to partner with Destination NSW to bring such an incredible line up of international guests and to present to them a world-class program of designer shows and unique Sydney experiences to showcase true Sydney style, both on and off the catwalk."


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