“The move to Carriageworks is the culmination of extensive research and a working partnership between the NSW Government, through Destination NSW, IMG Fashion and Carriageworks,” Deputy Premier and Minister for Trade and Investment Andrew Stoner said. “The integration of a trade show element such as Premiere is an exciting extension to this platform for the Australian fashion industry that will have a positive economic impact for both Mercedes-Benz Fashion Week Australia and for Sydney, the home of Australia’s creative industries. With fashion shows taking place at the new venue and off-site locations around our Harbor City in 2013, Sydney’s cosmopolitan lifestyle, rich cultural offering and natural beauty will once again be showcased to visiting interstate and international media and buyers.”
Furthering the commitment to better service the trade, Mercedes-Benz Fashion Week Australia will run from April 8 to April 12, 2013, to be more in line with the lucrative high summer buying period.
“This has been a long development process, and the event will take its first steps towards meeting the ever changing needs of our industry. The new calendar for Mercedes-Benz Fashion Week Australia allows designers time to deliver a collection ready for the runway, maximize media attention and increase domestic sales opportunities. This date also ensures high profile international exposure aligning with the global fashion event calendar,” says Elle Persson, Director of Strategy & Brand Development, IMG Fashion, Asia Pacific.
Mercedes-Benz Fashion Week Australia at Carriageworks will offer extensive onsite resources and facilities to host key domestic and international guests. The new venue will also feature comprehensive digital platforms encouraging engagement with this global fashion showcase through social media, live streaming and pioneering new technologies.
IMG Fashion will work with Mercedes-Benz to provide attendees with convenient transportation and access to both the event and off-site venues making the hectic week of shows as effortless as possible for all attendees.
“In our second year back as naming rights sponsor, we are proud to be working with Mercedes-Benz Fashion Week Australia in such a key stage of the event's development. Creating solutions for the industry and supporting innovation across all areas of the event from designers to infrastructure are at the very heart of Mercedes-Benz’s commitment to support fashion around the world. We look forward to being a part of another great season of Mercedes-Benz Fashion Week Australia”, says Horst von Sanden, Managing Director, Mercedes-Benz Cars.
The announcement showcases IMG Fashion’s ongoing commitment to provide the Australian fashion industry an ever evolving platform to seamlessly connect with buyers, press and consumers and is a fitting beginning to a new chapter for Mercedes-Benz Fashion Week Australia.
Title sponsor Mercedes-Benz is joined by Destination NSW, Carriageworks, Maybelline New York, DHL, Redken 5th Avenue NYC, Getty Images, Peroni, Aqua Panna and Tempus Two Wines. Mercedes-Benz Fashion Week Australia is an IMG Event.