Home / Knowledge / News / Mercedes-Benz to sponsor Turkish fashion event
Mercedes-Benz to sponsor Turkish fashion event
27
Feb '13
IMG Fashion announced that its title sponsor for the event in Turkey will be Mercedes-Benz, adding Istanbul to its roster of worldwide sponsorships. Their global fashion platform reaches nearly every major fashion week worldwide, including events produced and represented by IMG Fashion in New York, Miami, Berlin, Sydney, Moscow and Tokyo as well as consumer fashion programs in Zurich and Sydney.

“Istanbul has strong fashion credentials with an existing high-quality manufacturing and textile industry. Our aim is to put a focus on fostering and celebrating regional Turkish talent as well as provide invaluable mentoring to build their businesses to an international audience,” says Peter Levy, Senior Vice President and Managing Director, IMG Fashion Worldwide Events and Properties.

“We are excited to have Mercedes-Benz as a title sponsor as they have an unwavering commitment to fashion and their support reaffirms the potential we see for Istanbul and Turkish fashion.”

Mercedes-Benz Türk President & CEO Wolf-Dieter Kurz states that Mercedes-Benz Fashion Week is the first organization that comes to mind when worldwide fashion events are mentioned. He says: "We are very proud of being the title sponsor of the fashion week also in Istanbul. We believe that Mercedes-Benz Fashion Week will provide a new worldwide acceleration to young Turkish designers and to Istanbul fashion community.

“Mercedes-Benz and fashion really fit together perfectly if we think of Mercedes-Benz vehicles' high sophisticated design and styling. Mercedes-Benz Fashion Week Istanbul will give us the opportunity to meet with new customers with ultimate design and style expectations. We will also establish even stronger ties between our brand and the world of fashion."

The Mercedes-Benz Fashion Week Istanbul Autumn/Winter 2013 Collections will take place between March 12-16, at Antrepo 3 in Tophane. Over the course of five days, thousands of people will attend shows, conduct interviews and come to meet the media, retailers and fashion insiders. The event will feature two venues, the Runway and the Studio, where designers will have the option to host intimate presentations throughout the week.

Mercedes-Benz Fashion Week Istanbul is endorsed by Istanbul Ready-Made Garment and Apparel Exporters' Association (IHKIB), the Fashion Designers Association (MTD), United Brands Association (BMD) and the Istanbul Moda Academy (IMA) who paved the way to make this event possible.

Mercedes-Benz


Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search