Home / Knowledge / News / News Detail
INVISTA to showcase solutions for business growth at Denim by PV
29
Apr '11
INVISTA, owner of the LYCRA fibre brand and one of the world's largest integrated producers of fibres and polymers, will participate in Denim by Première Vision on May 25 and 26 in Paris, offering a variety of business growth solutions for today's competitive marketplace. With increased material costs driving retail costs higher, the company is focused on three key areas: quality, added value, and differentiation.

Under the quality banner, INVISTA is introducing LYCRA dualFX fabrics – patented super stretch denim fabrics that integrate LYCRA fibre and LYCRA T400 fibre into a single fabric for extra stretch and, most importantly, extra recovery. INVISTA will be showcasing this new technology via fabrics from a variety of mills around the world.

According to Jean Hegedus, Global Marketing Director for Denim at INVISTA, the benefit of this technology is that consumers can finally get super stretch jeans that really keep their shape and don't lose their stretch over time. “Stabilising super stretch fabrics and garments has been an issue for trade and consumers alike and we are pleased to work with our customers to develop LYCRA dualFX fabrics as a solution,” says Hegedus.

INVISTA's wide range gives customers a choice of product offering at a time when the rising cost of raw materials could impact on the options available. “As raw material prices are increasing, the impact is being felt by the consumer as well. To stimulate buying at higher price points, innovation and added value are essential,” Hegedus said. Some of the added value offerings being shown by INVISTA include:

Fabrics with bare LYCRA T400 fibre which, as cotton prices rise, are becoming comparable in cost to fabrics made out of 100% cotton. For nearly the same price, consumers can have a great fitting, comfortable pair of jeans that keep their shape and wick away moisture, all in one garment. In menswear, CORDURA Denim fabrics have more than 4 times the durability of 100% cotton jeans, thus allowing the consumer to have a garment that lasts longer.

“Extending the life and performance of denim and other CORDURA fabric offerings is our goal and supports our brand's tagline of „Sustainability Begins With Products That Last?, says Cindy McNaull, global CORDURA brand and marketing director for INVISTA. For added freedom of movement, TOUGH MAX LYCRA fabrics provide both durability and a comfortable fit, important for denim worn to work or in active applications.

Finally, in the area of differentiation, INVISTA believes the critical first step is to get the consumers' attention and then to engage them on an emotional level. To accomplish this, INVISTA is launching a new brand, LYCRA Style fibre, developed specifically to meet the needs of the ready-to-wear market. In creating the brand, INVISTA went beyond traditional market studies and worked with Innerscope Research, a leader in the biometric market research field. The goal was to uncover deeper consumer insights that would not be limited by conscious responses.


Must ReadView All

Apparel/Garments | On 3rd May 2016

Amazon unveils three more global brands in India

E-commerce major Amazon which is closing the gap with market leader...

Apparel/Garments | On 3rd May 2016

New plan to back decent work for Bangla migrant workers

An initiative launched in Dhaka on Monday will contribute to the...

Courtesy- abof

Apparel/Garments | On 3rd May 2016

Abof awarded ‘debutant e-retailer of the year 2016’

Aditya Birla's abof.com has been awarded the ‘debutant e-retailer of...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

How do you see the competition from e-stores? What is the marketing...

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Mohit Shah
International Cotton Association

What is ICA's definition of 'safe trading environment'? How can the...

Mr. Johann Philipp Oskar Dilo
DILO Group of companies

Mr. Johann Philipp Oskar Dilo is a post graduate in Mechanical Engineering ...

Mr. Anant Kanoi
TechFab India Industries Ltd

Mr. Anant Kanoi is the Managing Director of TechFab India Industries Ltd....

Mr. Utkarsha Parikh
Skaps Industries India Pvt Ltd

Mr. Utkarsha N. Parikh is a 41 year old businessman who started his own...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


<%@ language="VBScript" %>
feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search