ISPO Shanghai set to be held from July 2 at SNIEC

30 Jun '14

2 min read

The venue and date for the new ISPO exhibition in summer in China have been set: the first ISPO SHANGHAI will run from Thursday, July 2nd to Saturday, July 4th, 2015 at the Shanghai New International Expo Center (SNIEC). This is Messe München International’s response to mounting demands by industry and retail for a trade show for seasonal sports in the Asia-Pacific region.

Messe München International adds the ISPO SHANGHAI to its exhibition portfolio which already includes ISPO BEIJING; the new event is yet another strong, segment-overlapping sports business platform in the key growth market of China. The event’s venue and date – as well as the exhibition itself – were determined in in-depth discussions with industry participants. “The needs and demands of our customers were a top priority for us,” explains Klaus Dittrich, Chairman of the Management of Messe München GmbH.

A widely publicized poll early on established a dialogue and in-depth meetings with exhibitors and visitors yielded useful information. Questions included the preferred venue and date, but also which (new) segments should be included in the new show. More than 70 exhibitors and 1,000 visitors favored Shanghai as the venue. The clear favorites among the segments were Outdoor, Action, Water Sports as well as Performance and Fitness, which will be presented at the new trade show in 2015.

Roger Ren, General Manager of Wild Rampage (national distributor of Osprey, Smith and Oboz in China) expressed his excitement: “We are really pleased that ISPO will launch a summer exhibition in Shanghai, because we will be able to gain access to wider variety of customers there. We need this platform, and will not just continue our existing relationship with ISPO BEIJING, but also expand it to the new exhibition in Shanghai”.

The new event also received positive feedback from national and international partners and industry associations. Fan Jun, Secretary General of the China Commerce Association for General Merchandise (CCAGM) emphasized the importance of ISPO SHANGHAI: “Due to the changing consumer behavior in China many of our members have begun to pay more attention to summer sports. The new event definitely fulfills the requirements of the industry.”

The European Outdoor Group (EOG) and the World Federation of the Sporting Goods Industry (WFSGI) also confirmed their support.

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