Home / Knowledge / News / Allegra Hicks' first swimwear range unveiled at John Lewis
Allegra Hicks' first swimwear range unveiled at John Lewis
31
Oct '12
This season John Lewis has exclusively collaborated with renowned print designer Allegra Hicks to create a beach capsule collection. All 14 pieces feature Allegra’s signature tear drop print, in aquamarine blue and hot coral pink, with prices ranging from £25 to £85, the new collection will launch in John Lewis from May.

Allegra Hicks says: “All my designs are inspired by my travels and own personal style. I wanted to create a universally flattering, yet affordable, collection that would appeal to a range of women who want to look effortlessly stylish on the beach”.

Launching in John Lewis and online for high summer 2012, Allegra’s first venture into swimwear features an edited range of beautifully cut bikinis and one-pieces to flatter all figures, complimented by chic, opaque kaftans in easy-to-pack silk cotton and sheer chiffon. A highlight of the collection is the luxe silk maxi kaftan with intricate lattice detailing around the neck.

Helen Spencer, lingerie and swimwear buyer for John Lewis says: ‘We are extremely proud to be exclusively launching Allegra’s first ever swimwear collection. The swimwear and kaftans capture her signature style and offer designer style at high street prices. Print is a huge trend for high summer and Allegra’s collection is perfect for channeling this look by the pool or in a chic kaftan for balmy evenings.”

John Lewis

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search