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Allegra Hicks' first swimwear range unveiled at John Lewis

October 31, 2012 (United Kingdom)

This season John Lewis has exclusively collaborated with renowned print designer Allegra Hicks to create a beach capsule collection. All 14 pieces feature Allegra’s signature tear drop print, in aquamarine blue and hot coral pink, with prices ranging from £25 to £85, the new collection will launch in John Lewis from May.

Allegra Hicks says: “All my designs are inspired by my travels and own personal style. I wanted to create a universally flattering, yet affordable, collection that would appeal to a range of women who want to look effortlessly stylish on the beach”.

Launching in John Lewis and online for high summer 2012, Allegra’s first venture into swimwear features an edited range of beautifully cut bikinis and one-pieces to flatter all figures, complimented by chic, opaque kaftans in easy-to-pack silk cotton and sheer chiffon. A highlight of the collection is the luxe silk maxi kaftan with intricate lattice detailing around the neck.

Helen Spencer, lingerie and swimwear buyer for John Lewis says: ‘We are extremely proud to be exclusively launching Allegra’s first ever swimwear collection. The swimwear and kaftans capture her signature style and offer designer style at high street prices. Print is a huge trend for high summer and Allegra’s collection is perfect for channeling this look by the pool or in a chic kaftan for balmy evenings.”


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