Kao new Attack ALL laundry detergent series

12 May '06

2 min read

Kao Corporation will launch Attack ALL in, on June 17, 2006, from the Attack laundry detergent series-- the leading laundry detergent in Japan. As the product name implies, this new powder detergent delivers five functions in one: cleaning, bleaching, disinfecting, deodorizing, and softening for homemakers who are busy working and raising children.

Busy homemakers are highly conscious about the efficiency of household chores and are looking for a laundry detergent with various functions, more than just basic cleaning.

A Kao survey has found that more than 60% of homemakers emphasize that a detergent should not only clean, but also have other functions such as bleaching, deodorizing, softening, and disinfecting. They want to use an all in one type detergent to make laundry more convenient.

Attack ALL in is the innovative detergent which meets consumer needs by cleaning, bleaching, disinfecting, deodorizing, and softening the laundry in one cycle. Kao proposes an effective and sophisticated laundry method with Attack ALL in, in line with consumer trends in easy-to-use products.

Product features
Cleaning, bleaching, disinfecting, deodorizing, and softening, all in one!

Bleaching and softening ingredient formulated detergent
Bleach activated ingredient-- safe for use on colors and tough on food stains.

Line-drying indoors does not develop a musty, damp smell due to the disinfectant formula.

Natural fabric softening ingredient softens fibers for an absorbent finish.

Refreshing floral scent.

KAO is a personal care, cleaning products and specialty chemicals manufacturer.

Kao Corporation

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