Lands' End appoints Federica Marchionni as CEO

05 Feb '15

2 min read

Lands’ End, a classic American clothing brand, has appointed Federica Marchionni as the chief executive officer (CEO), effective February 17, 2015.

Marchionni is currently working as president of Dolce&Gabbana USA Inc. Earlier in her career, Marchionni held positions of increasing responsibility in product marketing and sales at industry-leading consumer technology and telecommunications companies such as Samsung, Phillips, and Ericsson. She has graduated from the La Sapienza University of Rome with a Master’s Degree in Business Administration.

Josephine Linden, chairman of the Board of Lands’ End said, “Federica Marchionni is a multi-talented, visionary business leader with a complete set of creative, strategic and analytical skills to grow a multi-channel apparel brand in a highly competitive and evolving global environment.

She has proven product development, retail and international experience, a tremendous passion for success, and a deep network of relationships across the fashion, consumer and retail landscapes. We are confident she will build upon the Company’s legacy as a classic American brand with a keen eye toward its future as a global lifestyle brand.”

Marchionni said, “I have great respect and appreciation for what the Lands’ End team has accomplished to date, and I look forward to leveraging the company’s strong foundation to expand the brand into new markets and channels over time while remaining true to the brand's core values and customer base. I join the Lands’ End family with the clear goal of moving the company forward by working with the Board to identify and pursue growth in key areas, collaborating with and inspiring our people to find new ways to delight customers, and delivering improved financial performance for our shareholders.” (GK)

Fibre2fashion News Desk - India

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